While Luchuck’s page is a standard, uglier-than-most, longer-than-the-line-at-your-local-social-security-office page, Trippy’s made a charming, colorful page, with daring design and, of course, video. Luchuck goes on and on about facts that are relevant (to a prospect client) and facts that are completely irrelevant (to a prospect client). Things like her near-death experience (WTF?!) . Trippy, on the other hand, sums it all up in the video and actually tells you, you don’t have to read the sales letter- he’ll tell you everything in the video, because “It’s quicker, it’s more entertaining- more fun.” Right there, are 3 benefits of marketing with video.

Branding Your Personality

I don’t like Charles Trippy. He’s a slacker (putting it mildly), who plays dumb-ass April Fools pranks on his friends and broadcasts them on Youtube. I can, however, identify with Jaime Luchuck; Young professional, kinda shy, hard-worker, pretty (in that “people-keep-telling-me-that” kind of way). Trippy is “young America”. He’s an anti-authoritative, “fuck The Man” techie. He definitely sticks out on the marketing landscape and his personality is his biggest, most effective marketing ploy. He’s all over his product and sales page. And you know what? It works like a charm!

While Trippy is like a packet of Pop Rocks, Luchuck is more like milk-chocolate. She could have used the fact that she’s a women to market to female marketers, which would have correlated perfectly with her book, which gives a personal account of the behind the scenes of The Next Internet Millionaire. Instead she decided to stay as neutral as possible, which means she is targeting a none-specific audience. Her credibility relies on The Next Internet Millionaire, while Trippy has the benefit of an existing portfolio. Luchuck asks for a lot of trust from her prospects, when all her product relies on, are her study notes. Not offering much in real experience.

Who’s Got the Better Free Bonuses?

Trippy offers you 3 bonuses:

1. Volume 1 of Trippy Takeover Films. (25 of his YouTube Videos on DVD)
2. Two week trial to Traffic Geyser. (A video submitter that submits your site to 50 different video sites.)
3. The Affiliate Video Brander (Eric Holmlund’s tool, that plants the affiliate link inside the video.)

Luchuck includes a list of 84 bonuses, including:

• The Viral Spiral Secret (A list building tool.)
• StarSpangled Solitaire (a version of Solitaire Luchuck helped develop.)
• Ten Things This Mama Taught Her Kids About Having Their Own Businesses (A book about teaching your kids to be entrepreneurs.)

What do Trippy’s 3 bonuses have in common? Video! What is Trippy selling? A video (in DVD format) about making videos!

What do Luchuck’s 84 bonuses have in common? Not much! What is she selling? A book about what she learned from more qualified experts!


Charles Trippy beautifully packaged a niche product to the right niche. And almost making me want to start making video.

Jaime Luchuck just wasn’t creative or focused enough in marketing this product of questionable quality.


To The Next Internet Millionaire,

Tags: The Next Internet Millionaire, Charles Trippy, Jaime Luchuck, Joel Comm, Product launch, internet marketing, Viral video fever, from cubical slave to the next internet millionaire, branding, Video marketing, free bonuses