01/08/07 10:00
"When do you say, "sorry"? Whenever your client
wants you to, that's when!" *
The two approaches to apologizing
In this
entry, I will be exploring two approaches to
apologizing to your customer. These approaches are
based on two very different business models:
- The personal approach. (adopted by online
marketers)
- The professional approach. (adopted by big
corporations)
The personal approach
I will demonstrate
the personal approach, using
an apology
letter from John Reese.
Read the rest of this
entry >>
Tags: How to apologize, saying sorry, Apologizing to your customer,
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