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How to Apologize to a Customer


"When do you say, "sorry"? Whenever your client wants you to, that's when!" *

The two approaches to apologizing

In this entry, I will be exploring two approaches to apologizing to your customer. These approaches are based on two very different business models:
  1. The personal approach. (adopted by online marketers)
  2. The professional approach. (adopted by big corporations)

The personal approach

I will demonstrate the personal approach, using an apology letter from John Reese.

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