I’m a bit late in reading How to Drive Your Competition Crazy, but that doesn’t mean this book is in any way out of date. What was true in marketing in 1995 is still true today. As we all know, some things don’t change, the most prominent of those is our nature.

Guy Kawasaki doesn’t really need an introduction, but for those of you who haven't heard of him just check out his site, he doesn’t hide much. I will say he’s a businessman, an entrepreneur and an inspiring speaker.

Don’t Judge a Book by Its Cover

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Tags: Guy Kawasaki, How to Drive Your Competition Crazy, book Review, Guerilla marketing, ruthless business, crushing the competition

I’ve been given a marvelous opportunity by Michael Port, who’s dared to ask me to review his second book, Beyond Booked Solid and kindly sent me a manuscript, pre-print (yes this is a first for me- I’m kinda psyched )

Who’s Michael Port?

Don’t worry, I didn’t know either. Apparently the reason for that is because I don’t read The Wall Street Journal. (I know, I know... Spank me later ) Truth be told, try as I might, I couldn’t find any bad reviews of Port’s books or services. You can check him out for yourself at his site and his YouTube channel and just for fun, take a look at his acting rap sheet, too. The Short version of it is that Michael Port is a business teacher (‘cause the word guru has been tortured to death and needs some time to heal ), a speaker and author and a bit of a philosopher. As is evident in his writing, which is profound, yet applicable.

Profound, yet Applicable

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Tags: Michael Port, Beyond Booked Solid, Book Yourself Solid, book Review, leadership, Working with people, Hiring, Business-Person-Self-Help, Business systemizing, Collaborating Vs. Delegating

I’ve been talking a lot about mindsets, lately. With you, with my friends and with colleagues. One thing becomes more and more apparent, every day: You can’t teach it!

This doesn’t mean you give up, all together, on learning it. On the contrary! We must study it all the time- over and over again- and strive to experience it. That’s the reason I keep posting inspirational and mindset material to The Marketer Review. The repetition of ideas and the small differences between different sources, give you a fuller notion of the mindsets that will lead to your success.

The Makings of a Good Teacher

Teachers in the field of internet marketing write many books. Money aside, the reason for that, is that a good teacher will notice the questions asked by his/her students, and advance the lessons accordingly. A good teacher grows with their students. This is what Yaro Starak has done with his book, How to Start an Internet Business. (You need to subscribe to Entrepreneur's Journey's RSS feed, and the link to download the book will arrive in the feed.)

Starak could have written yet another make money blogging book, but, frankly, I, for one, would feel cheated, if he would have. Fortunately, he decided to talk about something else entirely...

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Tags: Yaro Starak, How to Start an Internet Business, mastering Patience, dealing with impatience, unteachable Mindset, implementing, Practicing patience

I'm a big fan of Mark Joyner's work. In my opinion Simpleology 101 was a stroke of genius, on many levels. But even my favorite things need a thorough scrutiny, sometimes.

A few months ago I reviewed Mark Joyner’s Simpleology 101. In the article I mentioned Joyner was giving away the Simpleology Blogging course, to anyone who would blog about it. After writing the article, I, of course, snagged it.

Same Simple System

You’ve got to hand it to Joyner, he invented a teaching system that can be reused over and over again, on any subject. Simpleology Blogging teaches in exactly the same way Simpleology 101 is taught:

• Small, daily-dose of video.
• Having you sum up the lesson in your own words.
• Reading the video script.
• Hanging memory joggers all over the house.

Is it Enough?

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Tags: simpleology 101, simpleology blogging, Mark Joyner, Money making blog, Online Presence

Rich Schefren had only released The Attention Age Doctrine Volume 2, three months ago, and already he’s come up with his next big report: The Maven Matrix Manifesto.

Rich Schefren has been keeping busy, and lately he’s also managed to get into my good graces. I’m starting to think maybe The attention Age Doctrine Part 1 was just a slip up, because when Schefren wants to, he really gives his readers value.





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Tags: rich schefren, The Maven Matrix Manifesto, free report, biulding your Public persona, writing bloggers, Authority, social marketing, Personal brand

From time to time, I may stumble upon a report that was written by a well-established, low-laying internet businessman. Allen Harkleroad is one of them and his report, Confidential SEO Secrets, is definitely note-worthy.

Who the hell is Allen Harkleroad?!

Allen Harkleroad has been online since 1991. He is the publisher of online magazine, Designer Today and an active SEO experimenter. Lately he’s also been experimenting with social media, as is evident in his blog.

Why Would You Want to Read Confidential SEO Secrets?

Harkleroad is not one of the celebrity Gurus, so you probably haven’t heard of him. Naturally, you’d be asking: “Why should I trust this guy?” or even ”Why should I waste my time on his report?” Those are valid questions and that’s exactly The Marketer Reviews venue.

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Tags: Allen Harkleroad, Confidential SEO Secrets, free report, How to internet marketing, search engine optimization tips

If you’re a beginner blogger, or just want to move your blog to the Wordpress service, Yaro Starak’s and Gideon Shalwick’s Become a Blogger is just for you.

The Many Faces of Gideon Shalwick

I first heard of Gideon Shelwick from Yaro Starak. Shalwick has two internet marketing sites. Internet Marketing Wizards- an interview blog, with all the big guns, that exhibits his professionalism. And Internet Marketing News- an internet marketer-oriented entertainment site, which exposes a gayer side of him. Both top notch, whether you’re looking for a little mind-numbing internet marketer-targeted entertainment (find more here), or professionally done interviews with all your favorite internet marketing gurus.

Yaro Starak Never Sleeps

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Tags: Beginner blogger, Yaro Starak, Gideon Shalwick, Become a Blogger, Providing content, Wordpress tutorial videos, Veteran blogger, blog Hosting, squeeze page

The past few months have brought me to a boiling point. As I couldn’t find any worthy freebies to review, I went head-first into my treasure chest of long-lost free reports and retrieved something worth reviewing: Rich Schefren’s Internet Business Manifesto.

Schefren Begins

Rich Schefren was no novice, when he wrote The Internet Business Manifesto, in early 2007. He was behind the scenes of Mike Filsaime, John Carlton, Jay Abraham, Dan Kenny and many more, which he is typically not bashful about mentioning. He has been a coach and consultant for a while, but I guess it was high time he expanded.

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Tags: rich schefren, internet business manifesto, long-copy sales-letter, Producing value, Automated business, understanding marketing tactics

Gabe & Max and how you can become a better marketer.

Every once in a while I gotta kick off my shoes and relax to some entertainment. For a while, now, I’ve been on a crusade to find entertainment, geared at the internet marketer. Lawyers get TV shows, cops get TV shows, doctors, detectives, journalists and even desperate house wives. So why don’t internet marketers get TV shows? Probably because you won’t sit through 25 minutes of some guy, sitting in his pajamas, in the basement (known as the “Home Office” ) hacking away at his computer.

Internet Marketing Entertainment exists

All is not lost, my internet marketing colleagues! As more and more people are becoming aware of internet marketing, the college humor and smart-ass parodies are on their way. (Yes this does mean you should worry about your methods and the future of internet marketing, but that’s for after the short video.)

An astute friend from StumbleUpon, noticed I’m into internet marketing and sent me this little piece of internet marketing parody. These guys are low-tech, but excruciatingly on the mark. Hope you don’t scare easily

Why am I Really Showing You This?

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Tags: Gabe & Maxs' Internet Thing, Becoming a Better Marketer, internet marketing, Provide value, Get attention

I’m not in the habit of giving any one particular marketer the spotlight, on a bi-weekly basis, but Stompernet just keeps on giving. This week is all about the S.M.A.R.T.S Strategy Guide.

Not a Glorified Sales Letter

Why do marketers publish reports? (All together now: ) To sell us on their product! (Very good! ) Joking aside, if you’ve been reading The Marketer Review for a while, you should be wise to this, by now. Most of the reports, e-books, white papers, top secret leaked chapters are glorified long-copy sales letters.

Now, I know I must have shattered all your dreams of a free information internet, but all is not lost. Note I have said the word “most”. Some reports are a wonderful collection of data that is very useful and maybe, can’t be found anywhere else. (That state of events doesn’t last long as a popular idea comes along, the copycats and other vulture-like animals will be sucking its bones dry within a matter of days.) The S.M.A.R.T.S report is such a report.

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Tags: s.m.a.r.t.s report, smarts coaching program, stompernet, sales letter, social networking, social marketing, don Crowther, Andy Jenkins, Going Natural 2.0

It’s happening again. My mailbox is well overstuffed with internet marketers newsletters as it is, but that isn’t enough for them. I need to know something. I need to know that Rich Schefren has finally released his Attention Age Doctrine Part Two!

Honestly? After reading part one, I was already sharpening my pitchfork.

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Tags: internet marketing, rich schefren, The Attention Age Doctrine Part 2, Providing value

This is a blog comment:

I will take a looksee* Nice to see Steve has added a Charitable Funding element* My hope is that a whole New World Wide Internet Economy can be created involving Bloggers + Blogs + Widgets! Cuz Bloggers seem to be very Giving People who actually Care about whass going on in the World + that a % can be given to those who really need Food + Shelter + Clothing + Medicine + Fresh Water* I saw that Trippy + Jaime Won or are in the Final 2 + whoever Sells the Most Wins* I had to Laff to when U said Baby Steps which reminded me of the Hilarious Movie What about Bob? with Bill Murray!! ) Peace*

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Any Questions?

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Tags: blog spammers, blog comments, How to comment marketing, comment spam

Is the internet marketing world restricted to 35 year old white American males? How do minorities figure into the world of internet marketing?

In the past week, I’ve noticed a strange “trend” in my Wordpress stats: People who found my blog with the tags “African American internet marketing”. Now, if I’ve been doing my SEO correctly, then they got to me because of the words “internet marketing”. But, these inquiries got me thinking: Is there really such a social gap that Africans Americans, Asian Americans and Hispanics need their own internet marketing gurus? Is the web of 2007 still oriented towards 20-40 year-old white American males?

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Tags: Minority report, African American, internet marketing, Aisian americans, Hispanics

Inspired by Blog Action Day- A lesson in viral marketing.

A few weeks back, while researching viral marketing for my Hugging for Attention post, I stumbled upon Blog Action Day* (Check out the sidebar) This idea struck me as so original, questions immediately popped into my head:

What would happen if every blog published on the same topic, on the same day?

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Tags: Viral marketing, Activism, blog action day, Memetics, evolution, non-agresive marketing

My free e-book, Tali’s Uncensored Guide to the Long Copy Sales Letter, about long copy is finally here. Complimenting it is Michel Fortin’s free video.

Copywriting is really what internet marketing is all about. When you’re selling something on the net, you don’t get the privilege to talk to people face-to-face, and face their doubts head on. The closest you can get, really, is video and that’s still a one-way deal.

It doesn’t really matter what media you’re using, be it the written word, video or audio, you can’t get a two-way connection between you and your prospect (unless