• It’s not selling anything (but Joyner himself- excellent customer preservation tactic).
• It’s a great read - Joyner is evidently an educated man, reads the greats from Marshall McLuhan to Noam Chomsky.
• It’s inspiring - seriously, how many free reports are you going to read this week that will deeply inspire you? (Check out page 66 for the Your Place in History challenge.)
• It’s got a bird’s eye-view on what’s going on, so I’d be watching this guy like..well… a hawk.

The Sales Tactics in The Rise of The Author

Once again, at this point, it doesn’t seem as though The Rise of the Author is selling something. That said, it is the epitome of a sales letter:

• Cutting to the chase - The first sentence of this ebook is “If you want a summary…please skip to…”. Many marketing emails start like this, ultimately saying, you could bother reading this pitch, or go straight to the point.
• Benefits - In this ebook Joyner is selling the idea that you should become a printed author. He starts with stating the benefits:

• ”More leads and sales for your business” - money.
• ”More “expert power” or credibility” - the buzz-word “authority” should be popping into your mind, as we speak.
• ”Speaking engagements” - respect.
• ”Appearances in TV, radio, magazines, newspapers…” - fame.
• ”A high level of personal respect” - need I say more?

• Value - creates trust and rapport, functions as a free sample.
• Scarcity tactics - They are there, although Joyner definitely speaks against them.
• Call to action - Joyner wants you to become a printed author and joints his scarcity tactics to a very clear call to action.

What’s Joyner’s Angle?

It seems Joyner is selling nothing. I don’t want to be a cynic, but I just wasn’t raised that way , so I find it hard to believe a pitch isn’t on it’s way. That said, I love this pitchless writing and I want to offer my naive flesh to you all and say this: I hope Joyner’s only plan is to change the world.

The Extra Goody Inside

You didn’t really think that was all? Did you? Nope! Joyner’s got one more free goody up his sleeve. If you do the unthinkable and send this free report to two friends, he’ll give you free access to his Viral Marketing Theory course. (Review coming soon). As I’m now finishing my second course in Joyner’s Simpleoligy (review coming soon), I’m recommending you find a couple of friends that like a little tech talk with their brunch.


I’m truly impressed and deeply impressioned, so there you have it.

Tags: Mark Joyner, The Rise of the Author, sales letter, copywriting tactics, inspiring book, Authority