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The Marketer Review's Last Lesson

Tali Shapiro — 2008-06-11T10:00:00+03:00

<< Last 6# The Marketer Review Sunday Carnival: June 8th 2008 Who Knows... Next >>

My Dear Readers, It’s been an exiting run, and I’ve learned an abundance of marketing and content creation lessons. It seems, however, that The Marketer Review can’t fulfill me anymore. It’s time for me to move on, as I’m busy looking for things that are way out of the jurisdiction of the business realm. . . Some of you may have noticed. ...It’s time for me to focus on my passion and put the marketing to use there. For those of you who are thinking I quit because of lack of success, I want to assure you, The Marketer Review has exceeded all my expectations. The one expectation left neglected and dissatisfied was my spiritual needs. Remember that marketing is only a tool to make your dreams come true and to keep your passions burning- that’s the most profound lesson I’ve learned. Talking too much business has made me straight, and I just don’t bend that way. ...Thank you for reading, commenting and participating in this part of my life’s journey. It’s been a valuable experience to me, on many levels. I’ll leave the blog as is, for the benefit of anyone who wants to learn from this accumilated body of knowledge. All the success in the world to you, ...My other passion, The Pinup Blog, is doing tremendeously well, come for a visit and see where I focus all my marketing energy! ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...-- RSS BOX END --><< Last 6# The Marketer Review Sunday Carnival: June 8th 2008 Who Knows... Next >> ...--END NEXT LAST POST-->

Which article gets the Sunday Carnival blue ribbon? ( surveys)

...Vote for your favorite submission, to get them some more link love, and don't forget to submit your article, to appear in next weeks carnival! ... var URL = window.location.href;document.write("")Find out where all the quality free content is! ... feedId=1231671&loc=en_US">Email or by RSS and get your weekly review. ...

<< Last Half a Year with Yaro Starak’s Blog Mastermind The Marketer Review's Last Lesson Next >>

Half a Year with Yaro Starak’s Blog Mastermind

Tali Shapiro — 2008-06-04T10:00:00+03:00

I’m not only trying to blog for a living, but I also have a few more things going for me. One of my top problems is that I love to create. ... It gets even more time consuming when you enjoy it, which I do. Hopefully, this will be the most of my troubles. ...Do I make money off of all that I create? I’ll be completely honest; I rarely measure time put into a product vs. ... In the long term, however, I think I’ll have a good line of quality products. What does this have to do with Yaro Starak’s Blog Mastermind? ... Sure, many of us begin in the pursuit of riches, but end up either continuing or quitting all together, because we are (or aren’t) getting some kind of psychological satisfaction, out of it. ...He actually does this all through out Blog Mastermind, as well. And that was one of the most important lessons I’ve learned: ...:D ) Point is this: If you’re planning on making a quick buck then Yaro Starak’s Blog Mastermind just isn’t the program for you. Blogging, like any other business takes time and patience and yes, some hard initial work. (How you automate later is actually a different business model all together and Starak does, in fact, touch on that, pretty early on.) ...Twenty-seven lessons in 27 weeks, that’s about 7-9 months and the price isn’t completely insignificant. ... ) why I bought into this program and was willing to invest much more in it than I would have in any other product. ...The lessons will be sent straight to your email in both audio and written form. There are tons of additional resources, like interviews with other top bloggers and marketers, including Darren Rowse from Problogger, Brian Clark from Copyblogger, Andy Wibbels and others. Also on the audio list are interviews of Starak himself, by other Bloggers, which is surprisingly just as poignant. A lot more where that came from, like video case studies and the forum. ...In my personal opinion, the blogging business model needs much cultivation over time. In about seven months time, if you do everything right, you’ll finally see some substantial traffic and maybe even some profits. If you expect to be making a full time income, you’re highly optimistic. However, with Starak’s guidance, you will be closer to that goal than without him. The real beauty of it is that if you’ve just started, Blog Mastermind is a real step-by-step guide, and within 7 months you will have time to really absorb all these lessons. Yaro Starak as a Teacher Here’s the thing: There are many products out there, and the creator’s main idea is to teach. ... It usually creates a gap in the student’s knowledge, and since this material is to be implemented and its results tested, a feeling of dissatisfaction may arise. Starak is a natural-born teacher, explaining tough concepts, as cleanly as possible, understanding that cutting them up into little bits is very effective. In fact, this serving-one-bite-at-a-time method is a signature Starak teaching method. Starak’s shines in his audios; Sometimes speaking freely, and sometimes literally reading off a page, he is always to the point. When he speaks freely, he will affectingly share a personal anecdote, thought and even a fear. Some tend to ramble on, but Starak really touches on personal issues that all bloggers go through. ...Yaro Starak’s Blog Mastermind Program will equipped you with all the tools you need to make money blogging. The program support system is excellent and is intended to keep you satisfied for the long term. If you remember that the learning process won’t make you money, but its steadfast implementation will, then I have no doubt you’ll make money with Blog Mastermind. Starak does create a great affiliate opportunity with his affiliate program. It’s a recursive income program, which in point of fact, allows you to implement one of his most important lessons: Affiliate yourself with good products that will create a long term income. ... Great teacher, to the point lessons at the right pace, worth every penny and then some. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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5# The Marketer Review Sunday Carnival: June 1st 2008

Tali Shapiro — 2008-06-01T10:27:54+03:00

Your Vote for Last Sunday's Carnival Winner! ... • Cindy King presents Write A Better International Website posted at Cindy King, saying, "My search for website logos that would appeal to international clients." ...Singh presents What Alec Baldwin Taught Me about Online Marketing posted at Internet Marketing Blog, saying, "Enjoy these great online marketing techniques and social marketing tactics by famous movie star - Alec Baldwin!!!" • Webmaster_1 presents 5 Reasons Why Blogging Is beneficial posted at The Entrepreneurs Online Magazine, saying, "An article on why blogging is beneficial to any internet marketer" • George Tzenos presents Generate TRAFFIC to Your Store Via EBAY posted at Traffic2MyPage Blog. ...Singh presents Get Cashback from Live Search! posted at Internet Marketing Blog, saying, "Microsoft has received a similar amount of encouragement and flak from its soon to be released Live Search Cash Back program, wherein Microsoft promises to pay users for using Live Search when searching for products that they would eventually buy." ...Singh presents Can I Get a Degree in Facebook? posted at Internet Marketing Blog, saying, "A new faculty in Stanford University in the heart of Silicon Valley has turned their attention towards a new course that blends modern culture and social media psychology." • Cindy King presents How To Use Online Translation Toolsposted at Cindy King, saying, "I think free online translation tools are great… for certain tasks. Never use them to write any sales content or sales materials. And think twice about relying on them for any other translations. There probably is no ‘best way’ to use an online translation tool, but I have a method that works for me. I use this when translating into a language that I can not read at all. Need a name for the process? I think of it as the translate back and forth process." ... • Terry Dean presents From a Sale to An Experience posted at Integrity Business Blog by Terry Dean. ... • George Tzenos presents Stampede Secrets 2.0 - Social Media Marketing From A Unique Perspective? | posted at Traffic2MyPage Blog. • John Crickett presents Start - Kevin Duncan posted at Business Opportunities And Ideas, saying, "A review of the small business start-up guide "Start" by Kevin Duncan" ... • George Tzenos presents Traffic2MyPage Blog. • George Tzenos presents A Review Of Viral Friend Generator: Read This Before You Buy Viral Friend Generator | posted at Traffic2MyPage Blog. ...Vote for This Weeks Best Submission Choose your favorite submission (listed below). The winner will be announced in next weeks carnival. (yes, the prize is the additional link :! ...

Which article gets the Sunday Carnival blue ribbon? ( polls)

That concludes the 5th Marketer Review Sunday Carnival. Hope you had your share of cotton candy. Don't forget to submit your article, to appear in next weeks carnival! ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

<< Last Guy Kawasaki’s How to Drive Your Competition Crazy - Myths and Legends of the Marketing Business Half a Year with Yaro Starak’s Blog Mastermind Next >>

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Guy Kawasaki’s How to Drive Your Competition Crazy - Myths and Legends of the Marketing Business

Tali Shapiro — 2008-05-28T10:00:00+03:00

The whole execution of How to Drive Your Competition Crazy var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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4# The Marketer Review Sunday Carnival: May 25th 2008

Tali Shapiro — 2008-05-25T10:39:03+03:00

Your Vote for Last Sunday's Carnival Winner! ... • Cindy King presents Book Review - Letting Go Of The Words - Writing Web Content That Works By Janice Redish posted at Cindy King, saying, "Letting Go Of The Words is a must read for anyone involved with a website or blog. This is not about the tools you need or anything technical. This book is about web content and information strategies. It’s about “planning, selecting, organizing, writing, illustrating, reviewing, and testing content”…that gives readers a successful and satisfying web experience." ... • Anya Portnik presents Who cares about Web 2.0? Sales training & business development tips for the uninitiated posted at Gavin Ingham. • Cindy King presents Write A Better International Website posted at Cindy King, saying, "My search for website logos that would appeal to international clients." • LaTease Rikard presents 10 Blog Traffic Tips posted at TEASA'S BLOG TIPS. • George Tzenos presents Do You Generate Traffic from Social Bookmarking? posted at Traffic2MyPage Blog. • Marcus Hochstadt presents I Made $13,692.59 In Profits Last Month, So What? posted at Marcus Hochstadt, saying, "Find out how Marcus Hochstadt makes thousands of dollars online." • Sagar presents 57 Habits of Highly Effective Gmail Users posted at College Degrees. • Fitz Villafuerte presents How To Find Your Edge In A Saturated Market posted at Ready To Be Rich, saying, "When a product or service becomes profitable. ... Here are some tips on how you can penetrate and survive in a saturated market." • Woman Tribune presents I am Addicted to Entrecard posted at Woman Tribune. • Roger Smith presents You Inc... Branding Yourself As An Expert In MLM posted at Magnetic Leadership Marketing. • Michael presents How Spring Break Can Turn Into a Marketing Powerhouse posted at Michael Emilio, saying, "Thousands of consumers flood the streets during spring break - here's how to market to them and cash in on this marketer's dream time of the year." ... • John Crickett presents Top 100 Internet Business Blogs | Business Opportunities And Ideas posted at Business Opportunities And Ideas, saying, "A list of the top 100 Internet business related blogs." ... • Don presents ProBlogger Book Review posted at Stay At Home Mom Diary, saying, "I bought the ProBlogger book because it had so many good reviews. After I received the book and started reading it, I was very disappointed. I began to think the good reviews were an attempt to sell books. ... • Kathleen Gage presents Get the most out of your blogging efforts! FREE report tells you how posted at Street Smarts Marketing & Promotions, saying, "What used to be viewed by many as a passing fad has now become a necessary aspect of doing business on the Internet. Blogging has become a necessary aspect of any solid online marketing strategy. However, even though millions of people are blogging, the majority don't know how to optimize their blogging efforts. Although some people view blogging as a novelty or a “someday I’ll get around to it” smart entrepreneurs understand they have to get into the game of blogging sooner than later. When done correctly, blogging can have an incredible impact on your market position." ...Vote for This Weeks Best Submission Choose your favorite submission (listed below). The winner will be announced in next weeks carnival. (yes, the prize is the additional ...

Which article gets the Sunday Carnival blue ribbon? ( surveys)

That concludes the 4th Marketer Review Sunday Carnival. ... Don't forget to submit your article, to appear in next weeks carnival! ... var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

<< Last Broaden Your Bird's Eye View at TED Guy Kawasaki’s How to Drive Your Competition Crazy - Myths and Legends of the Marketing Business Next >>

Special Update: My Interview with Search Feature's Mike Dammann

Tali Shapiro — 2008-05-20T21:54:16+03:00

<< Last 3# The Marketer Review Sunday Carnival: May 18th 2008 Broaden Your Bird's Eye View at TED Next >>

My first honest to god interview. I'm stoked! I've been approached by Mike Dammann of Search Feature for an interview. Search feature is a new site that deals mainly with SEO and already has some huge names under its interviewing list (Matt Cutts and Seth Godin, just to drop-name a few). So I'm honored to be on the list of interviewees- Check it out on the Vanity Page. :D

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<< Last 3# The Marketer Review Sunday Carnival: May 18th 2008 Broaden Your Bird's Eye View at TED Next >>

Broaden Your Bird's Eye View at TED

Tali Shapiro — 2008-05-21T22:00:00+03:00

TED (newest addition to the hotlist) is an annual conference, held in Long Beach. The initials stand for Technology, Entertainment and Design. I said, I go to ted to rest, because the site is a collection of 20-minute (usually) videos- the best talks of TED conferences. There are 200 videos to date, so there’s a lot to see. I’d recommend watching these people, just to see what a good public speaker does, but there’s more to it. Why do you want to watch the TED videos? AT the TED conferences the speakers are the most acclaimed minds of today. These are the unique thinkers of our time, giving you the gist of their theories. There are many categories that may interest you, and I encourage you to explore to your heart's content, but my focus is in the business category, Not Business as Usual. Where you’ll find Seth Godin talking about purple cows, Sergey Brin and Larry Page giving you a sneak peak into Google’s future plans (2004), or Malcolm Gladwell explaining why talking to your customers matters (as seen below). Now, wasn’t that a great way to spend 17 minutes and 48 seconds? :) The Importance of the Bird's Eye View I talk a lot about the importance of the bird's eye view, in business. This is a way of thinking you must exercise, in order to successfully run a business. When I say "exercise", I don't just mean you have to utilizes this type of thinking, I mean you have to do it again and again and again. Practice, in this case, will not make you perfect, but it will make you better. Getting better at employing the bird's eye view, means constant mental growth and an openness towards new ideas. TED is a great place to start absorbing more radical points of view, different from your own. Enough said. ;)

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<< Last Special Update: My Interview with Search Feature's Mike Dammann 4# The Marketer Review Sunday Carnival: May 25th 2008 Next >>

3# The Marketer Review Sunday Carnival: May 18th 2008

Tali Shapiro — 2008-05-18T10:05:33+03:00

Your Vote for Last Sunday's Carnival Winner! ... It's a tie between • Bob King presents Love what you do. ... Hire people who love what they do to make you money. posted at Graphictruth, saying, "We have all seen the offenses committed by people who don't believe they need marketing expertise; an offense often committed by a person who would not be fool enough to think that a receptionist existed just to answer the phones. Your marketing strategy, techniques and chosen markets tell people what sort of person you are. From that first introduction, they will or will not consider doing business with you. ... • Ian Richardson presents Generating leads by using Surveys posted at Make Everything EzyAs123, saying, "An article to generate income using leads by using surveys" ... • Sagar presents Top 25 Most Influential People in the Web Hosting Industry posted at WHDb. • Anya Portnik presents Achieve Your Goals from "Motivate People" by motivational speaker Gavin Ingham posted at Gavin Ingham. • Terry Dean presents Art of Persuasion posted at Integrity Business Blog by Terry Dean. • Cindy King presents The Phases Of Cultural Communication You Go Through To Increase International Sales posted at Cindy King, saying, "There are three different phases of cultural communication involved in international internet sales. Most internet businesses go through three different stages of cultural communication to get more international clients." • George Tzenos presents Spread Your Word The Viral Way And Boost Your Traffic posted at Traffic2MyPage Blog. • Steve Faber presents How to Increase Sales – Don’t Turn Away Half Your Customer Base posted at Home Based Business Success. • Edith presents Happy Hour Marketing posted at Edith Yeung.com. • Liz presents Are Higher Gas Prices Driving People to Cheat on Their Partners? posted at Internet Marketing Strategies - Nitro Marketing Blog. • CMOE presents Teamwork (Community) posted at CMOE-Teamwork. ... • Cindy King presents Book Review - Letting Go Of The Words - Writing Web Content That Works By Janice Redish posted at Cindy King, saying, "Letting Go Of The Words is a must read for anyone involved with a website or blog. This is not about the tools you need or anything technical. This book is about web content and information strategies. It’s about “planning, selecting, organizing, writing, illustrating, reviewing, and testing content”…that gives readers a successful and satisfying web experience." ...Vote for This Weeks Best Submission Choose your favorite submission (listed below). The winner will be announced in next weeks carnival. (yes, the prize is the additional ...

Which article gets the Sunday Carnival blue ribbon? ( polls)

That concludes the 3rd Marketer Review Sunday Carnival. Hope you had your share of cotton candy. Don't forget to submit your article, to appear in next weeks carnival! ...-- AddThis Bookmark Button--> ...

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Knowledge@Wharton- My Financial Online Paper of Choice

Tali Shapiro — 2008-05-14T10:00:00+03:00

Last week, While looking for something entirely un-business related, I stumbled across this Forbes article. Even though it’s last years news, I thought it to be extraordinarily insightful, and as such, I sent it all across the web, in all the social networks, I’m registered at (note I said it was extraordinarily insightful, not just insightful, in which case, I just wouldn’t have bothered). Reading the Financial Papers I read a bit of the financial papers, here and there, but I’m an internet consumer, mostly (so unless those ebook reader companies don’t find a way to provide me with my RSS for free, they’ve lost me :P ). I’m always on the prowl for something profound and helpful, but most online (or offline) journals, stay in the shallow end, to cater to the lowest common denominator. Don’t get me wrong, they are helpful, but I want the profound, too. I never studied economics, but you can learn from reading these papers. The article, I read, was so extraordinary, that I decided I wanted to explore it’s origins. The author, mysteriously named Knowledge@Wharton, led me to believe there’s more to this than I expected. Some of you may already know this, but I didn’t, so for all of you, like me, here is the lowdown: Apparently, Knowledge@Wharton (new on the hotlist) is the Wharton School University of Pennsylvania's business journal. It’s free, but you have to sign in, to read. They also have a YouTube Channel! What Can Wharton Do for You? Apart from being profound and helpful, Knowledge@Wharton also has a nice amount of articles about online business trends (the sidebar adapts in relevance). A lot of online entrepreneurs can go by without reading this type of journalism, but you miss the bird’s-eye-view, doing so. If you’re running a business, it seems to me, you should know more than the latest SEO trick. Frankly, you should be asking yourself, what’s your interest in the business, if the online business trend headlines don’t grab you? The articles at Knowledge@Wharton are researched academically, giving an interesting twist on common themes. Wharton professors are interviewed in correlation to the article, as well as outside experts, giving a well rounded view of the subject at hand. Business is a profound art/science and Knowledge@Wharton makes that clear. Aside from the regular article categories (Financial investment, Leadership and Change, Executive education, etc.) , Wharton also has a few more sections, to enrich it. The Special Section, which is full of yearly articles, that all have to do with the same theme. The Podcast Section archives their best podcasts (all articles are available as a downloadable podcast, as well). And a book review section, reviewing big sellers. Knowledge@Wharton is my new financial online source of choice, for its sheer professionalism. Add it to your email or RSS, for your daily dose of in-depth business.

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2# The Marketer Review Sunday Carnival: May 11th 2008

Tali Shapiro — 2008-05-11T10:34:31+03:00

Your Vote for Last Sunday's Carnival Winner!

Cindy King presents Book Review - Landing Page Optimization posted at Cindy King, saying, "from the master of landing pages - the best book on the market today."

Advise • Sagar presents 6 Ways Greenspan Caused the Current Economic Crisis posted at Currency Trading.net. • Edith presents Six PR Tips from Startup Bootcamp San Francsico 2008 posted at San Francisco Bay Area Small Business Community That Connects You With Entrepreneurs Around You. • Bob King presents Love what you do. Do that. Hire people who love what they do to make you money. posted at Graphictruth, saying, "We have all seen the offenses committed by people who don't believe they need marketing expertise; an offense often committed by a person who would not be fool enough to think that a receptionist existed just to answer the phones. Your marketing strategy, techniques and chosen markets tell people what sort of person you are. From that first introduction, they will or will not consider doing business with you. ... • Mike Smith presents 50 Guerrilla Marketing Tactics You Should Be Using posted at Bootstrapping Blog. • Jack S. Keifer presents Finding The Magic Pill For Unlimited Income Online posted at Jack S. Keifer. • Ian Richardson presents Generating leads by using Surveys posted at Make Everything EzyAs123, saying, "An article to generate income using leads by using surveys" Vote for This Weeks Best Submission Choose your favorite submission (listed below). The winner will be announced in next weeks carnival. (yes, the prize is the additional link :! ...

Which article gets the Sunday Carnival blue ribbon? ( polls)

That concludes the 2nd Marketer Review Sunday Carnival. I hope my angry banter didn't spoil it for you :! . Don't forget to submit your article, to appear in next weeks carnival! ...-- AddThis Bookmark Button--> ...-- RSS BOX -->

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<< Last Mark Joyner’s Mind Control Marketing - Fascinating, but Do You NEED it? Knowledge@Wharton- My Financial Online Paper of Choice Next >>

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Mark Joyner’s Mind Control Marketing - Fascinating, but Do You NEED it?

Tali Shapiro — 2008-05-07T10:00:00+03:00

Update: 7.5.08 In time I will review all these books. As they aren’t my usual free content, I decided to separate them into a different category. You can find all my none-ebook reviews in the Tali’s Bookshelf category, on the sidebar, under "Browse MR". ...In order to get access to Joyner’s Mind Control Marketing, you will have to register at Simpleology. It is free (+ I rated the Simpleology 101 course with 5 stars, and on a personal note: I use the Simpleology Daily Target Praxis, every day), the book is not. It costs $27 and to my happy bewilderment, it added another Joyner book to my growing stack. For no additional cost, I downloaded The Irresistible Offer var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review.

...

<< Last 1# The Marketer Review Sunday Carnival: May 4th 2008 2# The Marketer Review Sunday Carnival: May 11th 2008 Next >>

1# The Marketer Review Sunday Carnival: May 4th 2008

Tali Shapiro — 2008-05-04T10:47:36+03:00

• ioventuresinc.com presents A Tale of Two Bosses posted at Teamwork. • Rhonda Jones presents Should You Become an Independent Author? posted at The Independent Author. • Anya Portnik presents The Sales Apprentice 2008: Sales training and business tips from the hit TV show, part VI posted at Gavin Ingham. • Mert Erkal presents How To Get Blogging Ideas When You Are Stuck posted at www.searchforblogging.com, saying, "Thanks for the inclusion! ... • Brian Terry presents 6 Hot Tips For Successful Split Testing posted at Big Selling Website Design. • Martin Russell presents Long Copy Vs Short Copy - The Final Say. posted at Word of Mouth Marketing. • LaTease Rikard presents Don't Be A Jumper posted at Make Money From Home Tips. • Carol Bentley presents Twitter, twitter posted at Carol Bentley. • Heather Johnson presents 3 Steps to an Affordable CRM Program posted at CRM Guru Blog. • Karen Bryan presents 3 steps to marketing your travel business posted at Europe A La Carte Blog, saying, "An evaluation of the three steps of marketing based on my experience running an online travel site and blog." • Liz presents Growing your business - when is it time to bring someone else onboard? posted at Nitro Marketing Blog, saying, "As a small business owner, how do you know when it's time to bring in help?" • Kathleen Gage presents Blogging is so simple virtually anyone can do it posted at Street Smarts Marketing & Promotions, saying, "Blogging is one of the easiest points of entry to Internet Marketing. If you can write a shopping list, if you can journal, if you can write a letter to a friend or business associate, you can blog. The key though is to simply get started. And once you begin, get in the habit of blogging at least three times a week. You can actually schedule time into your day to blog. There are so many incredible benefits to blogging; visibility, credibility; opportunity to express your opinion, opportunity to create a dialogue where none existed; a chance to be heard; you can use a blog to write your next book, and more." • Anthony presents Powering Up Your Blog With These 26 Power Lists/Rankingsposted at Blog Me The Money. ... • Blogging Trutyhs presents All About Blogs Blogging Blog History Common Blog Terminlogies posted at Making Money Online, saying, "A weblog (the word was coined by Jorn Barger in 1997) is a log or record or collection of stuffs like personal opinions, links to different websites, and written advice." ... • Peter Jones presents Marketing to Women: New Book Tells How to Market to Soccer Moms posted at Great New Books that Are a Must Read. • Cindy King presents Book Review - Landing Page Optimization posted at Cindy King, saying, "from the master of landing pages - the best book on the market today." ... • Mark McWilliams presents Incredible FREE Internet Marketing Graphics Package posted at Mark-McWilliams.com. • Mark McWilliams presents Huge PLR Profits With Resale Rights Ultimatum! posted at Mark-McWilliams.com. ...Vote for This Weeks Best Submission Choose your favorite submission (listed below). The winner will be announced in next weeks carnival. (yes, the prize is the additional ...

Which article gets the Sunday Carnival blue ribbon? ( surveys)

...That concludes the first edition of The Marketer Review Sunday Carnival. I hope you had as much fun as I did. Don't forget to submit your blog article to the next edition at May 11th! ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

<< Last Michael Port’s Beyond Booked Solid - Planing a Business You’ll Love to Work In Mark Joyner’s Mind Control Marketing - Fascinating, but Do You Need it? Next >>

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Michael Port’s Beyond Booked Solid - Planing a Business You’ll Love to Work In

Tali Shapiro — 2008-04-30T10:00:00+03:00

I was hoping to speed-read Beyond Booked SolidTimothy Ferriss and Seth GodinBook Yourself Solid (Port's first book), but you don’t have to read one to understand the other. You don’t even have to actually be booked solid! I do, however, strongly advise on already having a business for at least half a year. Having that bit of experience, even if it has yet to be fruitful, will give you a deeper understanding of what Port is talking about. To someone who has yet to start a business, Port’s pro-speak (even though meticulously simplified) may be intimidating and thus daunting. ...If you want to create a business that you’ll love working in, Beyond Booked Solid is a solid start. (couldn’t resist a cheesy pun :! ... var URL = window.location.href;document.write("")Email or by RSS and get your weekly review. ...

<< Last Yaro Starak’s How to Start an Internet Business - Patience is a Virtue 1# The Marketer Review Sunday Carnival: May 4th 2008 Next >>

Special Update: The Marketer Review Sunday Carnival

Tali Shapiro — 2008-04-21T13:04:19+03:00

<< Last Earl Nightingale’s Strangest Secret Yaro Starak’s How to Start an Internet Business - Patience is a Virtue Next >>

I'm sure, by now, most of you have heard of Blog Carnivals. Some of you may have even discovered The Marketer Review through a Carnival. Well, I'm happy to announce I'm starting a carnival of my own: The Marketer Review Sunday Carnival! What's a Blog Carnival? I'm very well aware that some of you are just starting out your blogging experience, and may not know what a Blog Carnival is. I think it's important you get to know it, as it's a great internet marketing tool. A Blog Carnival is simply a blog post, that issues a list of links to different articles, from different blogs, all surrounding the same theme. The post could be as elaborate as this, or as simple as this. A typical carnival looks like this, divided into sub categories and quotes the article submitter, stating the blogger's name, the blog's title and the specific article's title. Why is a Blog Carnival Such a "Great Internet Marketing Tool"? For a blogger, there are a couple of advantages to submitting an article to a Blog Carnival: You get a free link to your blog. If you submit every week, to a few Carnivals, the links start accumulating substantially. Not only do you get a nice addition to your traffic, but you also have something to show for, when the Google Page Rank and Technorati Authority spiders come crawling. And because Blog Carnivals are themed, you're getting highly targeted traffic, who are specifically interested in your niche. For a carnival host, such as myself, the main advantage is creating more original content and being able to provide useful material to my readers. The Marketer Review Sunday Carnival I'm very excited to announce my first attempt at organizing a carnival, The Marketer Review Sunday Carnival. I have ambitions to make this a weekly carnival, presenting a myriad of reviews, tips, tricks and advise, from my fellow bloggers, each Sunday. If you want to submit an article to The Marketer Review Sunday Carnival these are the guidelines: • The articles must be in the niche of internet marketing and professional blogging. You've read this blog, you know what it's all about ;) • Articles should fit the following categories:

Product Review
Blog Review
Book Review
Advise

• No duplicate content - if I've published your article before, please don't resubmit the same article! • No Spam - May god protect you from my wrath, if you ever dare submit a hypey sales page, instead of a well thought out article. The Marketer Review Sunday Carnival is here to promote your blog, not your affiliate links. ...If you're interested in submitting your articles to The Marketer Review Sunday Carnival, just click here and fill out the short application form. Hope to see you there, at the first edition of The Marketer Review Sunday Carnival, on the 4th of May! ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Simpleology Blogging - Oversimplified?

Tali Shapiro — 2008-04-09T10:00:00+03:00

Within 15 days, you are taught all the building blocks of creating a money making blog. From “What is a blog?”... and “How to make money blogging?” The information is focused and simplified, and chopped up into 15 swallowable pieces. The question remains: Is it enough? Will this very condensed information be all you need to have a successful blog? The Trouble with Mindsets Ever since I started blogging, I’ve been nagging all my freelance friends to get a blog, or an online presence, at the very least. With some of them, I’ve even sat to help set up a blog. Some of you contact me via email and ask for advise. One thing is certain, in all these cases: I could set up their blog for them, do all the technical gritty work (not even if they payed me ;) ), but I can’t explain mindset from one day to the next. Let me clear that up. I could explain the mindsets needed for business, for online business, for blogging, for writing, for creating content, for the social marketing involved… All this needs to be explained and can be explained quite simply, in about 5 minutes a day of Simpleology Blogging. But in order for you to really soak in the mindsets, and naturally act upon them (or not- you may decide you don’t agree), you must experience them. In the defense of the Simpleology courses, they thrive on repetition. You complete the course and do it again. Instead of a 15-day experience, you get a 30-day experience. Possibly enough time to get a blog up and running and even follow the suggestions, the Simpleology Blogging course makes. Even in that 30-day period, however, I doubt you’ll have enough time to really let the mindsets sink in. The Problem with Concision I thought Simpleology 101 was genius. Not only the content, but the method and the love-match between them. I think in the case of Simpleology Blogging, Joyner mismatched or at least miss-timed. Blogging is a very varied and very specific subject. You can strip it of complication and give the kind of check-list style course, as Joyner did, but you’ll only be getting part of the information, you really need. Simpleology 101 was a time-management life-hack that could be applied to almost any aspect of your life (maybe all, I’ve yet to check ;) ). Blogging just can’t be reapplied. I know this, because every time I try to talk about it, with someone who doesn’t do it, the glazed look on their face tells me so. ...If he started talking in medical tongues, I’d probably not comprehend any of it. When daddy dearest does speak with me about he’s work, he uses layman’s terms. Sure I understand the situation, but I hardly think that qualifies me to put people to sleep. Point is this: You can’t talk about blogging without getting into the nitty-gritty buzz words professional terminology, such as content, authority, Adsense, social marketing, Digg… And all the rest. Simpleology Blogging is not enough for a beginner, but may be enough to get you started on your right path. It’s a great product, but if you want something to cover all the angles, for your money’s worth, I’d wait out for something else. If Joyner's free offer still stands, I highly recommend it. ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Welcome to The (new and improved) Marketer Review or Why I Moved My Blog to its Own Domain?

Tali Shapiro — 2008-04-02T00:25:24+03:00

Ok, yeah, I’m exited and I feel like prom night and all that jazz, but we gotta talk strategies, tactics and internet marketing. There are many good reasons to have your own domain. ...A lot of top bloggers say you should start by getting your own domain. ... • You own it, so you can do as you like with it (be offensive as you like, as spammy as you wish etc.) ...You can sell it to an interested party, you can build an amazing blog then sell it for a lot more profit. ...Here’s a personal story of why you might want to buy the domain, right at the start: A couple of months ago | was emailed by a stranger, telling me he just happens to own the domain http://themarketerreview.com. Now, I pride myself on my nose for scams, and this one wreaked like a wet dog. ... As I suspected, it only leads to an error page (go ahead, click it, see for yourself ;) ). You know the kind- those that show up when a URL doesn’t exist. ... 1 The guy (or gal ;) ) goes around free blogging platforms, assesses if the blogger is serious enough to want to go pro, buys the domain for $14 and sells it to the poor unsuspecting blogger for $200 (that was the offer I got). 2 Easier still: The guy goes around just emailing every free blogging blogger he can find, makes an offer, and when the poor sucker says “yes”, he goes and buys it for $14 and sells it to you for $200. ...All that said, I happen to believe that if you’re a beginner blogger, you should probably give it a try before you commit to it. Frankly, I never believed I could churn out so much original content (quite proud of myself, really :D ) I only decided to commit about half a year after I began. After that if you want to invest in your blog, chances are your desired domain isn’t taken. If it is, you could most likely find a variation on it. ...* I’m an immediate person, and I can’t stand waiting the half a minute to 40 seconds it takes an online blogging platform to save my changes. ...The most important reason to work offline is that you can add things to the site and test to see how they look, without going live. ... Not to mention that while you’re testing things you have to reload the page again and again and again... ...It’s not accessible from the web, ergo you can’t access your blog editor from any computer, anywhere. So if you intend to travel, make sure your blog is making you enough money, to buy a laptop. ...Well I’ve used both Blogger and Wordpress, and I think it’s time to finally share my thoughts on this: ...It is unreliable, dirties the code, has unrealistic tagging restrictions and doesn’t allow pages. (The integration of Google ads is a huge plus, but it’s just not worth it.) ...No hassles, no dirty code, no tagging restrictions and you can add as many pages as you like. The really great thing about Wordpress is it’s community. Just like Firefox (if you’re still using IE, you’re missing out on an amazing browsing experience), Wordpress has a developing system that allows any one, who knows how to develop plugins. The abundance can be overwhelming, but lets just say that is the kind of problems you want to have. ;) Blogger has a traffic advantage over all other platforms, because it is owned by Google, thus optimized by Google. ...Free Wordpress Users: Know This There will be no Adsense, as the free version allows no script (think of all the other cool things that won’t work! ...About a month ago I logged into my Wordpress account (as I do every morning), and was attacked by a big, red, flashing rectangle, telling me I’ve violated the terms of my agreement and that I must email Wordpress immediately, lest I be shut down. This was, to say the least, very disconcerting, so I immediately emailed them, inquiring as to my sins. ...http://wordpress.com/types-of-blogs/
* Affiliate marketing blogs: Blogs with the primary purpose of driving traffic to affiliate programs and get-rich-quick schemes (”Make six figures from home!!” ...One affiliate link in a blog is allowed, no more. ...- I went off to disable all my affiliate links, secretly smiling to myself, knowing I will soon have my own blog and have as many affiliate links as I want! ...And so, to bring this grand opening to a close: Having your own domain gives you freedom. You don’t have to rely on free templates, thus letting your personality shine through design. ...On the down side, I now have to rebuild my traffic and RSS, as both the domain and feed address are different. ...Although it’s geared mainly towards e-commerce sites, there’s a warm and active community improving it and adding plugins, all the time. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! ... feedId=1231671&loc=en_US">Email or by RSS and get your weekly review. ...

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Earl Nightingale’s Strangest Secret

Tali Shapiro — 2008-04-16T10:00:00+03:00

The name, The Strangest Secret, reminded me of the despicably cultish The Secret. These two skits are actually talking about the same things and are even using the same methods. It’s just that what used to work in 1965, doesn’t really work now. Frankly, I prefer the straight forward, no bullshit manner of Nightingale’s (even if I’m not particularly fond of his authoritative voice :P ). What mainly bothers me about The Secret is their attempt to mystify what Nightingale attempts to simplify. The Redundancy of Lifehacks If you’ve already checked out Mark Joyner’s Simpleology, for example, you’ve probably already noticed similarities to Nightingale’s broadcast. In all the example cases, the biggest secret to success, is knowing what you want and going after it. In the end, no matter what form it’s presented in it’s all about persistence. I gained something from Nightingale, calling persistence “faith”. This one change of phrase embodies the importants of many sources of inspiration. If you only have one mantra, you may loose your way, following it religiously. Yet, when you accumulate many different points of view, they balance each other. Every once in a while I mention mindset, but seldom do I focus on it. The Strangest Secret is an amazing piece of positive business (and life) mindset.

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Jack Humphrey’s Authority Black Book 2008 - Very Necessary

Tali Shapiro — 2008-03-26T10:00:00+02:00

First, I’m happy to see that Jack Humphrey put the design of the book in the hands of professionals. The new Authority Black book is looking spiffy and professional. ...Second, a very important lesson was learned, from the first book, about mindset. Authority Black Book is much like a technician’s pamphlet. It’s written almost like a grocery shopping list. The original Black Book said very little about mindsets and the things that were said may be axioms, but who says axioms don’t have to be explained? ;) As such, the most substantial addition to the 2008 Authority Black Book is its introduction, which explains the fine points of using such a technically overloaded book. Efficiency and focus are Humphrey’s mantra, and if you guide yourself through the Black Book, with that mindset in mind, you’ll be on the right path. A word about Authority and Web 2.0 Authority and Web 2.0 have been the two buzz-words of 2007. So I thought I’d take a couple paragraphs to clear them up. As they are really the epitome of what you’re doing online, whether you know it or not. Web 2.0 is all about connecting- listening and expressing yourself. The idea is to open up the platform of expression as widely and deeply as possible. (Widely= the more people express themselves the better. Deeply= By collecting many expressions on the same subject, we may come to understand it better). The amazing thing about the web is that it’s become the biggest humanity conservation project to ever exist. It is so big that it became a universe on it’s own, encompassing other huge planet-sized projects, like Project Gutenberg and the constellation of projects held by the Wikimedia Foundation. Authority, in the universe of Web 2.0, is a currency of power. (Unfortunately, where Homosepians roam, so does the never ending quest for power. I guess it’s one of our most basic instincts.) This is where you come in. In order to sway markets, you need power- you need authority. The nature of Web 2.0 gives everyone a fair chance at power. You don’t have to be rich, young or good looking, you have to have a good idea and communicate it well and in mass proportions. Those who will communicate well will win this battle of survival. Choosing Your Form of Communication- Where I Disagree with Authority Black Book One of the main focuses, in the Authority Black Book, is multy-media. Basically you can choose to communicate, on the web, in three medias: Writing, Audio and Video (=Blogging, Podcasting and well… Video). Humphrey is of the notion that we should all learn to do everything (or hire someone to do it for us)- I agree. The more mediums you use, the more your message will spread out. I don’t agree, however, in the sense that those who don’t do video or podcasting really have anything to freak out about. ... Radio may be less lucrative, but people still use it daily. As such, video-blogging will probably not kill written blogs. Watch for the Pitch Don’t forget that, in this business, people don’t give out free stuff for nothing. “Creating value” is the buzz-phrase of 2008. ... Authority Black Book is suppose to get you to buy. Authority Black Book 2008 is a long list of promotion possibilities, almost a type of Yellow Pages for Web 2.0. ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Special update: I’m an SEO Sex Symbol!

Tali Shapiro — 2008-03-31T08:22:00+03:00

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OK, so here I am, minding my own business and having a particularly bad day, when I open my email file titled “Family and Friends”. One of my most beloved friends, which is not in the SEO business, simply asks: have you seen this? ...http://www.werebu.com/seo/5-sexiest-girls-in-seo/ Nonchalantly I click the link, expecting a crazy animated e-card or Youtube video. Instead I see myself listed as a pinup girl for SEO. This is probably the most entertaining thing to happen to me, since I got into SEO. For the title of Sexy SEO Girl, I’d like to thank my beloved friend who sent me the link, Sasha- the author of Werebu (go check it out, it’s got some good marketing tips and ponderings), and the angry commentator- Bausaman (to show my appreciation for your nomination, here’s some link love: Check out Supaswag, an anarchist blog, which is why the web is so great). ...-- AddThis Bookmark Button--> ...-- RSS BOX -->

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John Chow - The Dark Side of Making Money Online

Tali Shapiro — 2008-03-19T10:00:00+02:00

The Site ranking #1 for the phrase "John Chow" is John Cow- the John Chow parody. And the sites ranking #2 and below all link to Chow’s site, while discussing his Google demise. John Chow won the Google battle, wether you admit it or not, or wether you like it or not, because he’s a #1 interest for humans. I won’t deny that not being first on google for the words “Make Money Online”, anymore, will probably have a disabling effect on his traffic. But it seems to me Chow is bigger than his Page Rank. I have this theory because I heard of John Chow in an offline conversation. ... He didn’t even mention the URL. On a whim, I went to check it out, because my friend was really exited. ...Making Money Online with John Chow The first thing of Chow’s that I read was his ebook, Make Money online with John Chow dot Com. I wasn’t expecting to much in value, but that just goes to show how wrong I can be. ... It seems Chow has tried every monetizing system in existence and is happy to share the how to’s with anyone willing to sign in the opt-in box. (I have yet to get an email from him and it’s been a week since I subscribed. ... :) ) He explains the free ebook on the first couple of pages, saying the idea is for you to come to the blog and not buy an ebook. The blog, of course, is his money making site. The White Hat and the Black Hat of John Chow Chow doesn’t guard his secrets and doesn’t hide his opinions. The use of the term Google whore is my favorite part, personally ;) In many ways he is a “pretty decent guy”. From reading the book, though, it’s easy to understand how Chow became such a controversial figure in his field. On the one hand, Chow is a huge advocate of content. So much that he spends the first 24 pages of the ebook talking about posting: The quality posting, quantity of posting, how to create content for posts and all that jazz. He’s also a huge advocate of communicating with your readers and replying to comments. Reading all this makes me think the man knows he’s stuff and moreover, cares about his stuff. And if you brows the John Chow blog, you can tell it’s not a spam-blog. (On a personal side note, I really respect Google’s “Do No Evil” and happen to believe in their intentions, but this blog is full of great value, so a penalty for text link buying seems a little harsh, on the other hand, you would think an experienced Chow wouldn’t allow unrelated links.) On the other hand, Chow knows how to make money and tells you all about his methods- some more savory and others much less: ... • Reposting old posts for new ones. • Trading old posts with other sites. • Putting someone else’s Feed Burner chicklet on your site, because they have more subscribers. ... John Chow may not be your cup of tea, but he knows his shit and makes it all easy and accessible. He even struck deals with some of the advertising companies, and you can get special discounts with his coupons. Chow knows perfectly well what hat he’s got on and when, but you might not. I advise to use cautiously, especially if you’re a beginner. ...-- AddThis Bookmark Button--> ...

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All Aboard the ClueTrain - The Internet Marketing Bible

Tali Shapiro — 2008-03-12T10:00:00+02:00

Cluetrain started out as a 95 point theses. It became a book, in which each of its authors, Rick Levine, Christopher Locke (also known as RageBoy), Doc Searls and David Weinberger, contributes his piece. You can buy it on Amazon Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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The Maven Matrix Manifesto - A Guide to Self Branding

Tali Shapiro — 2008-03-05T10:00:00+02:00

I deal with this question all the time, as a blogger. Sometimes, you feel like you covered every possible angle and you can’t think up anything new to talk about. Our industry may change from time to time, but basically, it stays the same. When I was sent a link to Rich Schefren’s new release, I was a little irritated. I just read a Schefren report a few months ago, what could he possibly have to add to that?! And frankly, I’m a little sick of hearing revelations about social marketing- it’s last years news, unless you have concrete tips, I don’t want to hear how it’ll revolutionize my marketing. Self Branding- The Untouched Niche The Maven Matrix Manifesto is, surprisingly, all about self branding. ... By now, many of us are sick of hearing it, because it seems out of reach. Branding your business is one thing, and it must be done as professionally as possible. ... , you have to make sure you have a very accurate and specific personal brand (I first read about it at Chris Garrett’s blog). Skipping the sales pitch and getting to the meat If there’s one thing I hate about Schefren’s reports, it’s his pitchy style. ... The Maven Matrix Manifesto is no different. Save your time curency and skip page one and don’t stop until you get to page 26. ... In other words: Only read pages 26-70 of The Maven Matrix Manifesto. Self branding The Maven Matrix Manifesto way Pages 26-70 of The Maven Matrix Manifesto are written like a work book. Schefren explains a concept, then leaves a few blank lines for you to fill in. Take the time and fill in the blanks, I think you’ll feel pleasantly focused by page 70. ...Wether it’s finding empathy towards your target market, establishing your public persona, creating your story, or even adopting specific repeating behaviors. The true value of this report is the devision of the term “branding” into so many sub-catagories. This way you really take a look at every nook and cranny of your public persona and you can really make decisions as to what it actually is. A personal plead to Rich Schefren I can’t take it anymore! ... Please pay someone to do your e-book design and branding!!! ...I guess I have no choice but to address Schefren’s terrible design. It’s just awful and something has got to be said, lest some of my beloved readers may think to themselves, accidentally, that this is the way to do it. I also think, that as an industry leader, Schefren isn’t giving a good example, here. I get it- design is not what makes the sale, but the easier it becomes to do good design, the more people will be doing it and you’ll be left behind. Why The Maven Matrix Manifesto’s Design and Branding Sucks I get the use of The Matrix. It was a cool movie and just the use of the word could draw in many people. The downside is, the word has nothing to do with the report. ... Using that picture, I’m almost sure, is actually illegal (I think E-books are safe for the time being, but the copyright laws will get there sooner or later. ... As for branding, I find the use of The Matrix confusing at best. ... While we’re at it, The Matrix is a little old, too. ...I’d like to take the opportunity to give kudos on the almost complete unity of display of images, throughout the report- the round corners- nice touch. However, if you already accomplished that, why is the image on page 40 neglected? And while we’re at it, a lot of the images are stretched- what up?! One last thing and we’re done: page 33 is actually blurry and pixelized. Oh, sorry, one more thing: Get an editor, just because it’s not for print, doesn’t mean there should be typing slips, like double words, or missing letters- there’s really no excuse for that kind of suff. Even though I hate Schefren’s design, and disagree with his methods, The Maven Matrix is an extraordinarily valuable testing ground for your self branding. I’ve yet to see someone take this subject apart like this- great job! ... var URL = window.location.href;document.write("")Email or by RSS and get your weekly review. ...

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Allen Harkleroad’s Confidential SEO Secrets - The Best SEO Report You Haven’t Heard Of

Tali Shapiro — 2008-02-27T10:00:00+02:00

There are two good reasons why you want to even bother with Confidential SEO Secrets: 1 Harkleroad owns a few sites that bring in around 300,000-500,000 page views. 2 This report isn’t written in “classic” free-report speak. It’s written like an informative how-to book and doesn’t leave you guessing. Not so Confidential SEO Secrets Most of the tactics in Confidential SEO Secrets aren’t really all that confidential. I’m sure you can gather them from here and there, around the web, but reading them in this concentrated form will save you loads of time. You see, Harkleroad built this report almost like a checklist. You can read a little, stop, implement his advise, and continue reading. By the time your done, you’re search engine ranking will sure to have improved. Simply because the information in Confidential SEO Secrets, while not earth shattering, is accurate. The SEO Tip that Rocked My World I know I’ve said it didn’t shatter my earth, but there’s this one piece of advise that rocked my world: Left Vertical page navigation… hindered spiders from indexing or diluted the pages content to such a point that the search engines would not rank the content very well at all Simply put: If you’ve got a sidebar on the left of your site- you’re screwed! Well, let’s not get overly dramatic. Harkleroad explains this quite extensively. What he’s saying is that search engine spiders read the page top-to-bottom-left-to-right. So If you’ve got content, other than your main content, on the left side of your site, your content could be getting buried by it. This is great advise for bloggers, as we’ve got a lot of crap in our sidebars (keep’em clean people! ;) ), and if that crap-infested sidebar is on the left, the search engines will be reading Blogcatalog nicknames and Entrecard widgets, instead of your fresh, original content. Putting it Together Don’t you just love it when someone tries to make things easy on you? Harkleroad does exactly that in Confidential SEO Secrets, in chapter 7, “Putting it All Together.” In this chapter he actually gives an illustrated example and a step-by-step guide to meta-tagging! Sure, meta tagging is simple once you’ve done it once, but if this is your first time, go ahead and follow Harkleroad’s steps. Frankly, I’ve meta tagged so much, I thought it’d be a good idea to double check, using the steps as a checklist. I also enjoyed the tip on meta maintenance. A comprehensive guide to SEO and then some. A step-by-step guide for the beginner and a checklist for the veteran.

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The Rise of the Author - More than a Free Marketing Report

Tali Shapiro — 2008-02-20T10:00:00+02:00

• It’s not selling anything (but Joyner himself- excellent customer preservation tactic). • It’s a great read - Joyner is evidently an educated man, reads the greats from Marshall McLuhan to Noam Chomsky. • It’s inspiring - seriously, how many free reports are you going to read this week that will deeply inspire you? (Check out page 66 for the Your Place in History challenge.) • It’s got a bird’s eye-view on what’s going on, so I’d be watching this guy like..well… a hawk. The Sales Tactics in The Rise of The Author Once again, at this point, it doesn’t seem as though The Rise of the Author is selling something. That said, it is the epitome of a sales letter: • Cutting to the chase - The first sentence of this ebook is “If you want a summary…please skip to…”. Many marketing emails start like this, ultimately saying, you could bother reading this pitch, or go straight to the point. • Benefits - In this ebook Joyner is selling the idea that you should become a printed author. He starts with stating the benefits: ◦ ”More leads and sales for your business” - money. ◦ ”More “expert power” or credibility” - the buzz-word “authority” should be popping into your mind, as we speak. ... ◦ ”Appearances in TV, radio, magazines, newspapers…” - fame. ◦ ”A high level of personal respect” - need I say more? • Value - creates trust and rapport, functions as a free sample. • Scarcity tactics - They are there, although Joyner definitely speaks against them. • Call to action - Joyner wants you to become a printed author and joints his scarcity tactics to a very clear call to action. What’s Joyner’s Angle? It seems Joyner is selling nothing. I don’t want to be a cynic, but I just wasn’t raised that way :-! , so I find it hard to believe a pitch isn’t on it’s way. That said, I love this pitchless writing and I want to offer my naive flesh to you all and say this: I hope Joyner’s only plan is to change the world. The Extra Goody Inside You didn’t really think that was all? ... Joyner’s got one more free goody up his sleeve. If you do the unthinkable and send this free report to two friends, he’ll give you free access to his Viral Marketing Theory course. (Review coming soon). As I’m now finishing my second course in Joyner’s Simpleoligy (review coming soon), I’m recommending you find a couple of friends that like a little tech talk with their brunch. I’m truly impressed and deeply impressioned, so there you have it. ...-- AddThis Bookmark Button--> ...

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Become a Blogger with Yaro Starak and Gideon Shalwick

Tali Shapiro — 2008-02-06T10:00:00+02:00

Although Starak may report to the contrary, he seems to be churning out more and more new content every day. You never expect someone, who’s just re-launched a membership site, to launch a brand new site, but there it is! ...Become a Blogger - Simple, elegant Become a Blogger is a beautifully and simply designed site, that’s aimed mainly at beginner bloggers, who want to get their blog set up. Having said that, I think it’s also great for veterans, who want to move their existing blog to Wordpress, or bloggers considering hosting, for the first time. I want to take the opportunity to talk about good web design. In the above picture, you see the homepage of Become a Blogger. First off, look how pretty it is: round corners, a planned color scheme, good use of stock images and tons and tons of white space. ...When I look at a well-designed site, I know somebody payed a professional to do the job right (either that, or the owner actually knows design, but that shows effort, as well). When somebody slaps a site together and airs it, you can tell, and as a potential customer, it raises questions of trust, in you. A great design like, Become a Blogger, also catches you off guard- in the end, this is a squeeze page for Starak’s Blog Profits Blueprint (a 5 star report, I’ve reviewed before ), but what an amazing squeeze page it is! Navigation has Never Been Simpler From the above picture, you can see exactly where you can go and what you can see, on the site. The simple design is not just pretty, it’s also checked the usability box, as well. And just in case you’re not sure where you want to go, the big images ask you very simple questions: Are you new to blogging? Or are you already in that stage, where you can start making money? These two questions clarify what the whole site is about, and make sure to capture the right target audience. Innovating the Squeeze Page Charles Trippy started this revolution, but Starak and Shalwick are taking it one step further. ... Schefren’s latest report, The Attention Age Doctrine Volume II, is all about providing value, inside the free content, in order to close a sale. That’s what the Starak and Shalwick team do. Become a Blogger is not your ordinary long-copy squeeze page. ...The Become a Blogger Content In all the excitement, I almost forgot to mention the site content. We’re talking about 10, grade A, tutorial videos, to help you technically set up your hosting, Wordpress blog and plugins, and RSS. ... 2 A blog (with RSS, of course) What Can a Veteran Blogger learn from Become a Blogger? ... Here are 6 lessons we can learn from the Become a Blogger launch: ... 2 Easy navigation keeps visitors on your site longer (and maybe even prevents their immediate leaving). 3 A blog could be an excellent squeeze site (in contrary to “squeeze page”- so passé, get with it! ... 4 You can provide the same content on the same site, in different ways, which will make your site seem richer in content (+ it gives people choices for how to consume your content). 5 Provide value to your potential customer, and they are more likely to do whatever it is you want them to do. 6 The complex sales funnel: Note what Starak and Shalwick are doing here (The following includes some guessing on my part, if you know details to be different, please let everybody know, in the comment section!) : My guess is that Shalwick is an affiliate in Starak’s Blog Mastermind affiliate program. Becoming a Blogger is Shalwick’s site. He creates the videos and sets up a site. Then he contacts Starak and offers him a small JV: “I create a site all about your free report- You put your official stamp on it.” Starak does a small welcome video and allows Shalwick to use his official picture and sponsorship. The site leads the user to download the Blog Profits Blueprint, Shalwick’s name is linked with the user’s name. The Blog Profits Blueprint leads to Starak’s membership site, when the user joins, Shalwick is credited with affiliate income. ... Yaro Starak’s and Gideon Shalwick’s Become a Blogger, is a good tutorial site that also sets a wonderful example of how squeeze pages should really be done. ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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The Internet Business Manifesto (a.k.a “The Schefren Slap” )

Tali Shapiro — 2008-01-30T10:00:00+02:00

Schefren had all the know-how to put together an automated coaching information product and how to market it as well. Same Tactics from the Get Go If you’ve followed Schefren’s reports you’ve probably noticed the same tactics repeated in each and every report (even when the report is a worthless long-copy sales-letter, I always stress you must learn Schefren’s structure): • Jaw-dropping testimonials from the big gurus of the internet marketing industry. • Resume flaunting (Schefren has a very impressive history, so this and the former point are very effective in evoking trust and athority.) • Terrifying scare tactics- creating a need. ...(In The Internet Business Manifesto rich exhibits the perfect biuld up to closing a sale- the solution to the problem is not his product, the solution is biulding an online business, which in turn leeds you right back to his product.) • Finding more problems to lead you to the product. (Since the solution has already been detected- building an online business- Schefren has to create a new need. So he explains to you all the mistakes you’re making, in running your business.) • A free sample- Schefren gives out a few cool tips in this free report. These serve to linger on your taste buds, but are also very cleverly crafted to show you how confusing your business is. • The Closer- This time, Schefren kept it short and I, for one, thank the living daylights outta’ him. One page, one testimonial, one link, one request to buy, big font, straight to the point. (My guess, though, is that he quickly realized that this converts less and in his later reports became more aggressive.) Why is The Internet Business Manifesto Review-Worthy? I never get tiered of this, but I’ll say it again, so it drills in your head: Rich Schefren writes insane long-copy! The Internet Business Manifesto is, in my opinion, his best blend of producing value while selling me something. ... • A visual diagram of an internet business model. (Reads like a checklist of stuff you should, at least, be aware of.) • An equation to help you figure out how much an hour is worth to you, or in other words: How much money shold you be making in an hour, in order to achieve your goal? • Mindset tips like: automating your business,managing your time, the importance being outstanding, outsourcing and the importance of testing and tweaking. • A sample of Schefren’s own business-process mapping. The Schefren Slap If you’ve been online for a while and your business is not what you imagine it can be, then a quick read of The Internet Business Manifesto is what you need. By now, when everybody’s already read The 4-Hour Work Week, the big idea behind this report isn’t news. But sometimes you run into a slump in your business (here’s another head-drilling: A business that doesn’t grow- dies.) and you need a good slap to get you out of your shock. The Internet Business Manifesto is exactly that. So get off your butt and read it. for slapping me back into action! ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...-- RSS BOX END --><< Last 1 Way to Becoming a Better Marketer Become a Blogger with Yaro Starak and Gideon Shalwick Next >> ...--END NEXT LAST POST-->

1 Way to Becoming a Better Marketer

Tali Shapiro — 2008-01-23T10:00:00+02:00

Well, I thought I’d make a statement about what’s going on in this industry. If this video was too funny for words, then you got the massage: There is a heap of crap out there and it stinks to climb it! I’ve been staggering with The Marketer Review for the past few weeks. Desperately seeking good material to write about. I hate writing bad reviews, because it means I wasted my time on bad content. When I write a bad review, it’s because there’s insane hype around something and I really want to know what it’s all about, only to find out that’s all it was - hype. Sure, there are shining exceptions (like Stompernet or Simpleoligy), but those are needles in my Everest-like hay-stack. Everyday I get more and more emails from internet marketers, telling me, how they usually don’t recommend stuff, but this video/e-book/report/top secret, never seen before, ultimately awesome, leaked chapter will just blow me away! Blow Me Is just one of the genteel lines I utter, about 20-40 times a day, when plowing the pathway to a clean inbox. Rich Schefren released The Attention Age Doctrine Part II a little over a month ago, talking about how you must add value to your customer, that’s free - otherwise you won’t gain their trust or earn their attention. ...Make Me Want to Pay You My gripe isn’t with the gurus. Most of them have their list and they don’t necessarily want or need your attention. You guys, however are a whole different bowl of soup. Most of The Marketer Review’s readers are new to internet marketing, or have yet to reach their coveted goals. Which ever one of these groups you belong to, know that I’m talking to you. The reason why you have yet to reach your goals is because you don’t provide value. And if you do, then you’re not giving me a taste of it. When you walk down the street, and pass by a bakery, you get a whiff of a freshly baked bun and you’re dying for a taste. Well who’s dying for a taste of your buns? (yes, yes, pun intended - I’ll regret it in the morning, I promise :! ...Times are tough and more and more things are being given away for free. If someone is giving the equivalent of your product for free, you better modify your product and your free sample. But don’t loose faith, things haven’t changed, really. By now you must know about the free e-book/report. By now, you’ve been online long enough, to have an expertise. Be it Ad-sense, social marketing, building a humongous list, email marketing- these are valuable assets. These are valuable assets people are willing to pay money for. So give a lot of it for free, in an e-book, or a report, and save the amazing stuff for your product. It’s that simple. Just make sure you know who your competition is and what they’re giving for free. Next time I open your newsletter (and I probably do), make sure to give me some good content and free value. Who knows, maybe next time, I’ll be reviewing you ;) To Gabe and Max for providing some long-awaited-for entertainment, to this lowly internet marketer, and for prompting some harsh words that needed to be said. ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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The S.M.A.R.T.S Report- A Smart Report for Smart Social Marketing

Tali Shapiro — 2008-01-16T10:00:00+02:00

Don’t Over Estimate The S.M.A.R.T.S Report It is, in fact, a sales letter for the S.M.A.R.T.S Coaching Program. So, in order to save you- the free information consumer- your most sacred asset- time, here’s what you should skip: • Skip the first 9 pages- it’s a recap of the marvelous 50 minute S.M.A.R.T.S video, go see that, instead. • You can also chuck anything past page 31- pure sales letter for the coaching program. Don’t Underestimate The S.M.A.R.T.S Report I told you what you can skip, now here’s what you should read: • Everything from page 10- the title “Strategy #1”, to page 31- the title “We’re Not Done Yet”. Why should you read 20 pages of the S.M.A.R.T.S report? Because, as all of Stompernet’s free content, there’s some stuff in there, you haven’t heard before. Stompernet Is In The Details If you’ve been social marketing for a while, this isn’t revolutionary stuff. Don Crowther’s and Andy Jenkins’ magic, however, lays in the details. Sure, you’ve heard of generating links through content aggregators, like Squidoo and Scribd (especially if you’ve seen the Going Natural 2.0 videos), but have you heard of Hubpages, and if you have, have you any idea what kind of mayhem you can wreak there, while making money?! Well, that’s covered, pretty much step-by-step, in the S.M.A.R.T.S report. That and many other familiar topics such as Facebook, StumbleUpon and a few more ”age-old” marketing ideas, such as video and communicating with your customer. But the best parts are in the details. ...Think Before You Leap, Tiger Ok, I got you all exited about this report and you should definitely go read it, for the pure tips half of it. However, take it all in with a grain of salt. Remember, this is a sales letter and is suppose to get you all hyped up about social marketing, enough for you to go out and pay for a whole course. All though Crowther does add a cautionary note, on page 32, about your reputation, one thing is forgotten: Social marketing takes time. You can’t hurry social relationships. If you don’t have the patience to sit at your computer and cultivate your relationships, your social marketing will bear no fruit. As a result, your online presence will, in fact, be shot to hell (or, on the bright side, no one will notice you actually passed by), just like Crowther warns. Also, Crowther mentions all kinds of cool Facebook dohickies, you can get to put all over your browser. Now, I’m all for conforming my browser to my needs, as much as the next gal, but in my view, (unless you have a will of steel) this is a bad idea. It’s bad enough my computer dings, rings and pings me, every time I get an email, but if I knew I had a comment on my Digg, Stumbleupon and Facebook every two seconds, that’d be the end of my internet entrepreneurial endeavors. Word of advise on that- If you want to be updated on your social marketing relationships and goings on, most networks have an e-mail option. I have a special folder for all my social networking related e-mails. I open it once a day and focus on that for a specific period of time. Expect to have a regular count of about 500 unread emails. ... In the 20 pages, which are not a recap of the video, or a sales letter for the coaching program, the S.M.A.R.T.S report is an excellent read, with a few nice ideas, to get you aquatinted with social marketing. ...-- AddThis Bookmark Button--> ...

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Special Update: I’m On Page One of Bloghology!

Tali Shapiro — 2008-01-15T10:00:00+02:00

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Mert Erkal’s Bloghology is finally launched, and I was ecstatics to find out that your’s truly is the first featured blogger! (page 5) Mert Coined the phrase and explains it as follows: An anthology is a collection of poems, stories, songs, articles, or other literary passages chosen by a compiler. Similar to an anthology, a bloghology is a collection of bloggers, their profiles, photos, and links to their best posts. It is a PDF e-book which can be easily circulated throughout the blogosphere for personal branding and marketing of selected good quality bloggers. So, check me out and download this fabulous piece of web 2.0. If you want to be part of the next Bloghology contact Mert Erkal at mgardenya@gmail.com. ...-- AddThis Bookmark Button--> ...-- RSS BOX -->

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Mark Joyner’s Simpleoligy 101 - A Belated Review

Tali Shapiro — 2008-01-09T10:00:00+02:00

Time passed and, slowly, I was reacquainted with Mark Joyner. Through The Next Internet Millionaire and a Yaro Starak interview. Something about the man and the method caught my attention, I can only call it chemistry. Naturally, however, I don’t run out and buy every system that attracts my attention. I kept on receiving Joyner’s emails and though I found some of them interesting, they’re mostly product updates. The offer that snagged me There was one email that changed my mind, though. It linked to Joyner’s Simpleoligy Blogging Program offer. The sales pitch, while amusing, was hardly what got me. The simple offer did: We’re going to give the course away to anyone who blogs about it. I thought to myself, while I’m trying out Yaro Starak’s Blogmastermind, and getting his take on it, why don’t I see what someone else has to say about it? If it’s good I’ll have something else to blog about, as well. ... ;) I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog. ... • How to get traffic to your blog. • How to turn your blog into money. I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free. ... If you’re not sure you want it, you can wait for my own review, in a week or two (however long it takes me to thoroughly understand it), but I can’t guarantee the offer will still be there. A note to my astute readers: Isn’t that a great way to get that all so coveted Google Page Rank? Simpleoligy for dummies My memory was jogged and I realized I had an unused account with Simpleoligy. I went back, cleared that ole’ password of dust and went to work. Simpleoligy is a step-by-step system, that teaches you how to prepare your own daily step-by-step systems. At times it may seem a bit retarded and in many ways, I suppose it could have been more sophisticated and subtle. But the point of making it transparent and obvious is making you understand how achieving your goals is transparent and obvious. The system is divided to 20 days, and as Joyner recommends, just follow the daily checklist, don’t run around like a headless chicken trying to make heads and tails of it. Also, don’t get overzealous and do more than the daily plan asks. For once, you’re required not to think and not to be creative, just understand. Don’t forget to implement You’ll miss the point if you don’t implement the lessons. After the lesson’s over, get out of dummy mode and implement what you’ve just learned. ... If the first law of Simpleoligy is finding the shortest and simplest way to do something, then try it out. Simpleoligy is a lifehack (for lack of a better term :-! ... It’s words of wisdom, that are imparted on you by a more experienced teacher. If you follow his wisdom, you’ll find your own ways to achieve his teachings. First you learn the rules, then you educatedly break them. Mark Joyner’s Simpleoligy 101 is a well constructed step-by-step system, for anyone interested in enhancing their productivity, in all aspects of life. ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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How Do Small Blogs Make It Big? - The Story of Search for Blogging

Tali Shapiro — 2008-01-02T10:00:00+02:00

• He built a blog that would be of use to someone- a blog about small business blogging. • He didn’t rehash what other Pro bloggers were talking about. He wrote about his own experience with link building and and business plans. • He collaborated with someone else. Erkal teamed up with Peoplized.com (a social media based on interviews), and he’s planning to released the first issue of Blogholigy (which I’m taking a part in). An E-book containing a collection of small, yet quality bloggers and their best work. There are Many Good Small Blogs That’s right. There are tens of thousands of small blogs, to date, and they are absolutely fabulous. I love small blogs because they give a very personal picture of the writer. I’ve also become a private better, I like to suspect, who’ll become the next big thing. Erkal is not big yet, but he’s surly on his way. Providing good, solid tips, that of a businessman who’s had experience online and off. Colabarating Will Get You Everywhere What Erkal did, the most wisely, is team up with something bigger than him. Then this group pulled together a small community around them - A community of small bloggers. What did this do for Erkal? First of all, it got us, the small bloggers to his blog. We are, in effect, his target audience. We are the small bloggers, who want to grow even bigger. And now, look what’s happening, we’re all writing about him! ...Erkal has also made some great connections. Much more quality than he would have, just socializing in one of the social networks. These connections could all be leveraged, business-wise, later on. Having a Good Mentor and a Teachable Attitude Erkal tells about his short blogging career and mentions his turning point with Yaro Starak’s Blog Mastermind. I’m a student of Blog Mastermind, myself (read the full Blog Profits Blueprint review), but no first grade mentor can help you if you don’t come on board with a teachable attitude. If you’re not willing to be taught, if you’re not willing to try new things, because you think you know better, you do not have a teachable attitude. If Erkal can, now, name Starak as a mentor, it is due to his own teachable attitude. Mert Erkal is on his way to starting something big. His giving attitude is something, all of us, internet marketers can learn from.

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Merry Christmas to The Marketer Review Readers- StomperNet Going Natural 2.0

Tali Shapiro — 2007-12-26T10:00:00+02:00

StomperNet is a membership site (sold out for the time being), that acts as an online resource for people, who are in the business of e-commerce (bloggers and other online businesses benefit from this site as well). It’s run by a long line of big names, such as Don Crowther, Ed Dale, Andy Edmonds, Sherman Hu and the list goes on. Going Natural 2.0 Since this site is a pay site, I want to talk about the amazing free content available at Stompernet.com. The big deal is a series of 30-minute (give or take) videos, hosted by Andy Jenkins, Going Natural 2.0. There are only three videos to date, but there’s a new one every week. You can keep track by e-mail or subscribe to the Stomper Blog RSS. Not for Beginners I won’t lie to you, if you’re a beginner, this is a little too intermediate stuff. So if you don’t know basic things like what’s SEO, why you need it, what the word “conversion” means, or why traffic is the be-all-end-all of sales on the internet, then brush up on your basics, with an internet marketing dictionary, first (a very good free resource, in it’s own right and the newest addition to the Hotlist). After you jump this hurdle, it’s time to go over to StomperNet and wrap your heads around all the amazing information Jenkins can cram in one half of an hour. What’s the big deal about Going Natural 2.0? I can honestly say I have never run into such in-depth and specific SEO advise. I have yet to land on a guru that covers SEO, by talking about all aspects of a website. Being an obsessive aesthetician, I especially enjoyed this week’s addition, which explains, in minute detail, the effects of design on your conversion rate. Another beautiful thing that goes on behind the scenes of Going Natural 2.0 is research. These people are not talking out their ass (pardon my French ;-) ) - they test and tweak and test and tweak and come back with conclusive results. The information they are giving is much more cause and effect than anything else I have yet to hear. Why blogs are a Google favorite, for example? Would you believe it has something to do with the number of words in an entry compared to the number of words on your sidebar? (That’s in a very simplified nutshell- for the full details watch last weeks addition.) More Free Content As a none-member of StomperNet, you can also access the Faculty Newsletter (posted right under the video). It’s a long line of articles that talk about all the specific problems that arise, in the process of building an e-business. In many ways it’s almost like a step-by-step guide. StomperNet has, yet again, raised the bar on free content. At this point, I’m finding it hard to understand what “secrets” the gurus can sell me, if they give so much gold for free. Merry christmas to all my readers, working their butts off. May 2008 be more prosperous than 2007! ...-- RSS BOX -->

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The Death of Ellie Drake’s and Mike Filsaime’s Reports

Tali Shapiro — 2007-12-19T10:00:00+02:00

Let me be to the point: Skip the reports and go straight to the excellent free audios. The reports are complete waste of tree (if you haven’t gotten the miraculous e-reader, yet ). The Birth of Network Marketing may be a nice introduction to MLM (multi-level markeitng- ever heard of Herbal Life?) people, who have yet to go online. If you’re not an MLM person, then just go online and get those freebies. Sell Your Friends Go to http://the-birth-of-networkmarketing2-0.com/, download the report and wait for a free bonuses e-mail from Ellie Drake. For Filsaime’s audios (which may be more relevant to you, if you’re reading this blog) click the link at the bottom of the Ellie Drake bonus page. Be warned, though: If you want to hear the Filsaime audios, you have to pay a price: Your friends. The newest trend in internet marketing is asking you to give up your friends e-mail addresses (something, i know, I go through painstaking length to keep private ). So think if it’s worth it, or not. I know, I have no friends interested in this type of material. If you don’t either, you can send it to your other email accounts, make some friends up- it’s not too complicated. What’s Drake Offering? Drake is a wonderful public speaker, and these audio sessions are jam-packed with good advice, for people who are in marketing and sales, day-in-day-out. It isn’t the easiest road, but I don’t know any other place I want to be. Drake is a refreshingly soft personality in the world of hard sales and shrill pitches. 1 Ellie Drake Bonus #1: 5 hours - Connecting With Ease course Part I - Audio 2 Ellie Drake Bonus #2: 4 hours - Connecting With Ease course Part II - Audio 3 Ellie Drake and Arthur Joseph Bonus #3: 6 hours - Voice Of A Leader course - Audio Ellie Drake Bonus #4: 1 hour - Increasing Mental Threshold - Audio 4 Ellie Drake Bonus #5: 1 hour - Correct Way To Set Goals - Audio ...Filsaime interviews all his best friends, maybe you heard of them: 1 Mike Filsaime Audio Bonus #6: Craig Perrine (List Building) 2 Mike Filsaime Audio Bonus #7: Michel Fortin (Copy Writing) => Unlinkable! 3 Mike Filsaime Audio Bonus #8: Gary Ambrose (Viral Marketing) 4 Mike Filsaime Audio Bonus #9: Rich Schefren (Business Strategy) 5 Mike Filsaime Audio Bonus #10: Mark Joyner (Marketing Strategy) The major value of these conversations is the ease with which these men talk with each other. They obviously have some shared experiences, and for the first time, I can resonate hard selling (which is still hard for me, after all this time) with some kind of human ethic. These are summit meetings, where the top in the field of internet marketing make casual professional conversation. The Death and Birth of Network Marketing are a complete waste of time. If you’ve been in internet marketing for even a short while, there’s just no point in reading them. There are no tips and no new information. It’s all about convincing you that you should use the intrnet for your marketing efforts (the product is soon to come :-| ) The audio bonuses are hours of information, for a marketers soul and preferred state of mind. Take them with you on a long drive and start to understand how the great minds of this industry think. ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Yaro Starak’s Blog Profits Blueprint Drags The Marketer Review to the Gutter

Tali Shapiro — 2007-12-12T10:00:00+02:00

Last week I read Starak’s Blog Profits Blueprint, his latest free report, and I just enjoyed every word! Starak breaks the stages of money-making blogging into little bite-sized chunks, even a baby-blogger could swallow. Everything from what is a blog to choosing a blog topic, to how to grow your traffic to the exact tactics he uses to make his money. ...I know, I know, you marketing people, always want to go straight to the benefits. Well, when I say Starak breaks up the stages of blogging for money, I mean he doesn’t bombard you with all the information, right off. In fact, he is well aware of the information overload, a newbie blogger suffers from. So instead, he starts from the beginning and explains many concepts, one by one in a clear and ordered manner. This is crucial, as you can stop in the middle, try to implement something, and go back and continue from that point. In other words: It’s a blogger’s checklist! ...Well, I was never sure, but Starak makes it clear: 500 a day. ... It’s these types of basic questions that you get the answers to in Blog Profits Blueprint. Want to know how long it should take you to get to that number? Want to know how hard you really need to work until you finally see some profit? Read Blog Profits Blueprint and you will actually find out. ...First of all, it’s free. And it is my policy to love and review free stuff, so here’s a quickie about the Blog Mastermind Affiliate Program: Joining is extremely simple, you register, get your confirmation e-mail, click the link and you’re in! Starak makes sure you don’t loose your way, providing you with a resource page, complete with urls, quick-links (you know, the copy/paste kind), banners and even promotional blog posts! Just from joining the program you can learn how to build an affiliate program site. Starak makes all the right moves and makes sure you don’t miss. The really big deal is that Starak practices what he preaches. One of his tips is recursive affiliate income. Meaning you join an affiliate program of a long-term service, and as long as your referralees stay with the service, you keep on getting paid. In keeping with that, Starak’s offer is a recursive affiliate program. The lowest of the low- I bought an information product This is my confession: My name is Tali and I bought Yaro Starak’s Blog Mastermind. ... And as any marketer will tell you: A business that doesn’t grow- dies. So I’ve been hunting down the perfect program to assist me. What got me about Starak’s program was that it was aimed for bloggers and he’s one of the bloggers about blogging, I constantly read (how he escaped my Hotlist, up until now, I have no idea). But what convinced me to do it was not the sales letter. For the recored, I skipped the long scrolling sales letter. The second I saw the red title with the quotes, I scrolled down as quick as my little finger could carry me, lest I go blind of overexposure to bland sales letters. I found the price, found the features, found it apropriate and made the purchase. What really got me was the Blog Profit Blueprint - the perfect free sample. The advise is clear, concise and there was almost no marketing bullshit, I had to avoid, until getting to the point. Yaro Starak is the man I chose to teach me more about money-making blogging. (Stay tuned for a full review about Blog Mastermind- my first product review.) For the free report , and the free affiliate program that offers recursive income. ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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The Attention Age Doctrine Volume Two- Revisiting the Sales Tactics of a Marketing Genius

Tali Shapiro — 2007-12-05T10:00:00+02:00

As you will recall, part one of The Attention Age was not favorably received in the eye of The Marketer Review. Actually, part one is the reason why this blog exists in the first place! While reading The Attention Age Doctrine, I was so annoyed, I was making notes of how much it sucked! Vowing to let the world know exactly what I think of Rich Schefren and his rich friends, I wrote the first post of The Marketer Review. If you want our attention, you have to earn it! Up until page 35 I was bored and extremely agitated. This was all too familiar: The sales pitch style, the self-adoration, the butt-ugly design (for god’s sake, man! You make $7,000,000 a launch!! Can’t you hire a designer!?!). At page 35, however, my ears perked up, as Schefren took a turn for the best, and started talking about what we all downloaded his e-book for, in the first place: Internet Marketing. The parts of The Attention Age Doctrine Volume Two that got my attention Schefren saves his content about a third of the way in, giving some interesting tidbits and strategic mind-sets: • The Doctrine actually has solid information, like definitions and statistics. Although I’m all too used to Schefren’s use of statistics to reek fear on his readers, this time the numbers are used to form a compelling argument. • There is a guide within the Attention Doctrine’s pages. It starts on page 37 and ends on page 39 and it’s all about creating your image as an authority figure. It outlines a mind-set and shows you exactly what you need to do, without getting into niche specifics. • 5 fascinating case-studies of corporate moguls, who got burnt by the social aspect of the internet. I’d download it just for those 8 pages (46-53). • Would you believe there are 2 guides in this document? The second is a quick list (p.p. 54-58) of social media possibilities, to promoting your brand. • My favorite part, though, is where all the statistics and all the lists and guides turn into the point: “Welcome to social media: No marketers allowed!” When a marketer finally gets it Schefren practices what he preaches in The Attention Age Doctrine Volume Two, and explains to you, the reader/aspiring internet marketer, why adding value equals adding profits. But not only does he explain, he illustrates by doing. If part one was a fantastic example of a looooong sales letter, part two is a fantastic example of how to get your prospects attention with value and hands-on direct marketing. Although The Attention Age Doctrine Volume Two is a great read, awash with strategic tips, I can’t help but theorize about what Schefren was reading: Try The The Long Tail by Chris Anderson and Made to Stick by the Heath brothers Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Is Charles Trippy Revolutionizing the Sales Letter?

Tali Shapiro — 2007-11-28T10:00:00+02:00

I bet all my money on the wrong horse. I was lured in by dreams of a pretty, short sales letter internet marketing world and I was ground to dust. Charles Trippy was my dream. Where his excitingly beautiful page signified a turning point in the quality of a sales letter. The Warrior Forum was a bustle. ...Now That’s a cool looking sales page! This is the future, guys. Time to step it up, I think! But in the end of this match, the title went to Jaime Luchuck, with the old-school by her side. ...I don’t get it! ... How could a drabby, shabby, been-there, done-that, I’d shut-you-off-the-moment-I-see-you-if-it-wasn’t-for-work sales letter, beat a beautiful innovative, media endowed page?! How could this happen? ... In what kind of distorted world does Luchuck’s Cubical Slave Letter top Trippy’s Viral Fever?! Creatures of Bad Habits Could it be that our standards as customers remain low, because we, as consumers of online information marketing products, are used to crappy sales letters and iffy products? Trippy’s Sales letter is so well formated, that it evoked my trust. If he did it himself, he worked hard to achieve it. And If he hired someone to do it for him, he cared enough to get the job done right! His Bonuses were relevant, but I guess that doesn’t matter in a world where someone can offer you 84 bonus packages, right? Something stinks in the internet marketing world and I think, it’s the standards we have been lowered to. It’s high time we get inquisitive about our products. Ask questions and compare not only price, but value as well! We should ask the question, what is the marketer getting out of this? (other than money) Trippy’s innocence really got to me. He wants to make a buck and watch young billy’s movie. (Maybe I’m the innocent one, who knows… ) Obviously, he also wanted to make something beautiful and maybe there’s no place for that in the already proven methods and systems of internet marketing. What is Wrong With The Customers? How could it be, that in a world like our’s, where aesthetics rules supreme, people would rather opt-in to Luchuck’s questionable product than to Trippy’s obvious proven product? Is it true that buyers make completely emotional choices. Should I be questioning the intelligence of my purchasing choices? I know I weigh in a lot of factors before buying. Could I just be making an emotional decision? ...If Charles Trippy wants to raise the bar in this sickly industry then more power to him. And may we all follow in his footsteps! ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Who will Be The Next Internet Millionaire?

Tali Shapiro — 2007-11-21T10:00:00+02:00

While Luchuck’s page is a standard, uglier-than-most, longer-than-the-line-at-your-local-social-security-office page, Trippy’s made a charming, colorful page, with daring design and, of course, video. Luchuck goes on and on about facts that are relevant (to a prospect client) and facts that are completely irrelevant (to a prospect client). Things like her near-death experience (WTF?!) . Trippy, on the other hand, sums it all up in the video and actually tells you, you don’t have to read the sales letter- he’ll tell you everything in the video, because “It’s quicker, it’s more entertaining- more fun.” Right there, are 3 benefits of marketing with video. Branding Your Personality I don’t like Charles Trippy. He’s a slacker (putting it mildly), who plays dumb-ass April Fools pranks on his friends and broadcasts them on Youtube. I can, however, identify with Jaime Luchuck; Young professional, kinda shy, hard-worker, pretty (in that “people-keep-telling-me-that” kind of way). ... He’s an anti-authoritative, “fuck The Man” techie. He definitely sticks out on the marketing landscape and his personality is his biggest, most effective marketing ploy. He’s all over his product and sales page. ...While Trippy is like a packet of Pop Rocks, Luchuck is more like milk-chocolate. She could have used the fact that she’s a women to market to female marketers, which would have correlated perfectly with her book, which gives a personal account of the behind the scenes of The Next Internet Millionaire. Instead she decided to stay as neutral as possible, which means she is targeting a none-specific audience. Her credibility relies on The Next Internet Millionaire, while Trippy has the benefit of an existing portfolio. Luchuck asks for a lot of trust from her prospects, when all her product relies on, are her study notes. ...Who’s Got the Better Free Bonuses? Trippy offers you 3 bonuses: 1 Volume 1 of Trippy Takeover Films. (25 of his YouTube Videos on DVD) ...(A video submitter that submits your site to 50 different video sites.) 3 The Affiliate Video Brander (Eric Holmlund’s tool, that plants the affiliate link inside the video.) Luchuck includes a list of 84 bonuses, including: • The Viral Spiral Secret (A list building tool.) • StarSpangled Solitaire (a version of Solitaire Luchuck helped develop.) • Ten Things This Mama Taught Her Kids About Having Their Own Businesses (A book about teaching your kids to be entrepreneurs.) What do Trippy’s 3 bonuses have in common? ... What is Trippy selling? A video (in DVD format) about making videos! What do Luchuck’s 84 bonuses have in common? ... What is she selling? A book about what she learned from more qualified experts! Charles Trippy beautifully packaged a niche product to the right niche. And almost making me want to start making video. Jaime Luchuck just wasn’t creative or focused enough in marketing this product of questionable quality. To The Next Internet Millionaire, ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Blog Spammers- An Exercise in Futility

Tali Shapiro — 2007-11-14T10:00:00+02:00

One of the sliest tips, I got from The 30 Day Challenge was to comment on blogs, while linking to your site. What you get is another blog linking to your site, increasing your Technorati and Google authority and having another “free ad” for your site, on somebody’s blog. However, on the web, you can’t get something and not expect to give something back. If you just spam, people will delete your comment and spam blocks will do it before human eyes even get to it. On a personal note: I get 40 spam messages a day, on average. ...“Reciprocal” means never having to say you’re sorry Internet business models should strive to be communal. People seem to miss the valuable point that the internet is the people’s market. We all buy, but we also all have something to “sell”. ... Whether it’s money or traffic, we’re after, we all have our agenda. As in real life, communication on the net is give and take. Lesson One: Don’t do that! Do not, under any circumstances, surf between blogs and copy/past a comment that looks like the one I posted above. ...Lesson Two: Your comment is free ad-space Your comments could be just a compliment that you would like to share with the writer of the blog. It could be an outlet for your burning desire to share your opinion on a specific issue. Or it could be free ad-space, intelligently used in order to get some traffic to your blog. What do I mean by ad-space? Think about what I said in the first paragraph: A link to your site from another, could mean a long term supply of well targeted prospects. (This, of course, depends on the relevance of the blog, you commented on, to your own site, on it’s popularity and on it’s own durability.) Lesson Three: Commenting Right • On your daily blog reading routine (if you don’t have one- get one, no better place to get SEO information or advise on how to blog for money), if you find an article that you think you could, legitimately, contribute a comment to- do so. • When you comment- do it intelligently: Be relevant to the subject, address the issue at hand. • When linking to your own site, try to incorporate it into a sentence, something like: “I just wrote an entry about this, a week ago, on my own blog, The Marketer Review!” • Usually there is a possibility of adding basic HTML into comments- utilize this. It’s much more pleasant to the eye and much less spammy looking. This is what my example would look like in HTML: ...The red stuff is mandatory, the URL and text should be replaced to what ever you want. What you get is this: I just wrote an entry about this, a week ago, on my own blog, The Marketer Review Bloggers are getting spam savvy… And so are marketers As time goes by, a blogger will slowly realize what spam looks like and even learn to identify spam that doesn’t look like the above example. ... Take this comment, from The Marketer Reviews early days, for example: I own several of Mike Filsaimes products including the Butterfly Marketing script as well as the “Seven Figure Code” The OTO(one time offer) has got to be the most powerful aspect of this script. I have been able to get 35% of my sites optins to buy my OTO. ... Any of you reading this if your not using video on your OTO or thank you pages your leaving a stupid amount of money on the table. ...In the original comment, I edited out the link, for the benefit of my readers. ... Bruno’s contribution relevant, I found his link to be a cheap attempt at self marketing, at my reader’s expense. I do, however, allow self-promoting links in the Wordpress automatic URL box. (Not allowing my readers to point people in their direction would be like biting the hand that feeds me, in my opinion. ...Every blogger is going to have their own linking-in-comments policy. You just make sure you do it right and you will get through all the spam filters, human and mechanical. Remember that marketing on the web is not about weaseling your way into people’s pockets- it’s about finding your target audience and attracting them with relevant content and offers. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

<< Last Business Idea of the Day- Making History or Social Trend?

Business Idea of the Day- Making History or Social Trend?

Tali Shapiro — 2007-11-07T10:00:00+02:00

History moves slowly. Even though we have been thoroughly conditioned to expect huge, revolutionary changes in a matter of monthly intervals, life really hasn’t changed in quite a while. Sometimes, one invention can change the whole of the human population on planet earth. Revolutionary items such as the printing press, the condom or the internet have made huge, surprising, irreversible differences in the way our world works. Most of the time, however, change comes as a part of a long historic process, that can be traced back, baby-step by baby-step, to it’s meager origins. Baby-step by baby-step internet marketing My loyal readers know I advocate signing up to free newsletters, to get a global picture of what’s hot and what sucks in internet marketing. I’ve been an avid reader of these newsletters, ezines and mailing lists, for two years, now, and frankly, I feel that, lately, my learning curve has been stagnating. Nothing really new is happening anymore! Internet marketing is one of these baby-step by baby-step processes. Starting off with ordinary, little people making a little cash, around 1995 and reaching today’s current status of McDonald’s, thinking they could gain client trust, by opening a profile on Facebook. After “the media revolution” (Marketers making podcasts and Youtube videos), the “Google Slap” and “Web 2.0”, all that is left is making precisely-targeted, quality content and coming up with original interactive ideas for your clients. Innovative internet marketing of the future Joel Comm’s Next Internet Millionaire and The 30 Day Challenge managed to really get me exited about internet marketing’s future. To this list, I’d like to add the Business Idea of the Day organization. Run by Steve Rhode, Business Idea of the Day is a none-profit organization that collects business ideas and funds small businesses in third world countries, using these donated ideas. As most non-profits, Rhode utilizes viral marketing to spread the word. Asking for links is not beneath him (new in the hotlist) and a nice, shapely widget has been issued, for those who will sport it. Incidentally, I stumbled upon Steve at Twitter. Rhode knows his viral marketing and created a unique service, using a creative marketing plan. ‘Cause I’m a sucker for a good cause and because, as always, if you only look at how Rhode markets, you may just learn something.

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Internet Marketing Minority Report

Tali Shapiro — 2007-10-31T10:00:00+02:00

Affirmative action or well-niched target markets? The internet is full of services for minority owned businesses. General sites like Minority Owned Website Directory and Minority Internet Services. Or specific sites such as BlackReferer.com (for African Americans) and Empower Women Now (for Asian American Women). If there are so many sites out there for minorities, obviously that means that there is a huge market out there, demanding them. I know that as a consumer, I’d like the products I buy to be tailored for me as precisely as possible. So if I’m a twenty-four year-old white woman, looking to learn about internet marketing, what could I possibly have in common with Rich Schefren or Rich Jerk? Minority speak- How do minorities tag their business? As in real life, each minority group has their own way of communicating. When Asians Americans talk about internet marketing they talk about empowerment (Model Minority). When African American men talk about it , they talk about power and pride (EinfoNews) and the women name themselves “Internet marketing Divas” (E-Commerce Diva , Internet Marketing Diva Blog). As for the Hispanic/Latino population; they seem to be getting the short end of the stick. You can find tons of sites telling you how to sell to this market segment and how they are the fastest growing minority in the U.S and how they are huge internet consumers. But I have yet to find the pride and sense of community with other Latinos. (This is probably a short coming on my part and I would be delighted to be enlightened about this :D ) I’m fascinated by the different point of views, each group has about internet marketing. The way they sell their internet marketing tells me about what they really want out of life, as a community and as individuals. Money is green Searching for a specific minority internet marketing guru, on the web, wouldn’t yield effective results. Internet marketing is about money. You could spend a life time looking for an internet marketing guru, to be tailored to you, perfectly and specifically. Or you could just be colorblind and take the free tips, they give you. ;-) Money (in America) will always be green. and if you look for the cash, that’s where you’ll find the likes of Stephen Pierce, Ewen Chia and Diane Corriette.

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Joel Comm’s “The Next Internet Millionaire”- Entertaining Education

Tali Shapiro — 2007-10-24T10:00:00+02:00

The Next Internet Millionaire is a joint venture between Joel Comm and Eric Holmlund. It’s a reality show, that broadcasts only on the net and it’s about- you guessed it- internet marketing. The idea is based on the very basic reality contest show model: Twelve contestants are grouped off and in every episode a task is given and each group must do the best they can to fulfill the task. The group that fails, goes into the board-room, where they get grilled some more and one contestant gets excluded from the show. Each episode someone gets eliminated, leaving one winner, by the end of the show. The winner gets to joint venture with Joel Comm. The educational value of the show Apart from the entertainment factor, which is very well done, on the show, I really think there are learning opportunities, in this production. Guest speakers of the most formidable variety are featured, on every episode. Although you don’t get the full content, the contestants do, there are many tips and tricks to be cashed to your little black box of skills (you better have one, by now ;) ). Watching the contestants, whom are all very different from each other, you could learn a variety of ways to approach your marketing. You can really get a boost of confidence to your own personal style, seeing there are all kinds of ways to do it. If it’s down and dirty like Thor Schrock, or quiet, good natured creativity like Jaime Luchuck, or even offbeat inventiveness like Trippy Charles. Find your own voice and the rest will fall into place, naturally. The Twist Well, this is the World Wide Web and a site wouldn’t be complete without a forum and an internet marketer’s site wouldn’t be complete without a twist. Clicking on the “Earn Money” button on the sites navigation row, you will be brought to the “one of a kind, one time offer”. This is not free stuff, this is something you need to purchase. Joel Comm, again, is doing his savvy marketing. Could it be that this whole production’s purpose was to sell you this product? To be fair, we’re all out here to make money. I think Comm has gotten himself into a very interesting product launch- one that is probably making history, as we speak. This is his most adventurous venture I’ve stumbled upon and it makes the world of internet marketing that much more interesting. I, for one, commend it. It made my drawn out research routine of sales letters and affiliate offers a little more entertaining. Only time will tell what sort of implications this project could have on the future of internet marketing. It’s definitely pointing the way of joint ventures and heavily produced productions, but it has yet to depart from those sleazy long copy sales letters. As far as free education goes, this is probably the most entertaining way, I found. You got to know a little about it, beforehand, though, or you might get lost in the terminology. The Next Internet Millionaire is fine family entertainment with a well niched twist. ...-- AddThis Bookmark Button--> ...-- RSS BOX -->

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10 Steps to Being a Greener Internet Marketer

Tali Shapiro — 2007-10-15T10:00:00+02:00

Register and commit your blog at Blog Action Day and write a blog post on an environmental issue, today. #9 Education How will you be able do something about the environment, if you don’t know it’s in trouble? The Blog Action Day resource page has a list of sights that will keep you up to date with what’s going on. Most of them are RSSable, so you don’t really have to make an effort after you subscribe- the green news will come to you! #8 Do on to others Ok, you’re RSSed something, you find really environmentally important. Don’t just send a link to your mother! Digg it! Stumble it! Del.icio.us it! Twitter it! It’s important and people need to know. #7 Wear a ribbon I know, you can’t pin ribbons to your computer screen and, frankly, that wouldn’t really help. ;-) But what you can do is have a link, or better yet, a badge or banner of at least one environmental organization on your blog. Find a group or site that resonates with you and look for a badge on their site. #6 Donate Hook up with an environmental group and donate some of your blog/business proceeds. Letting people know, some of their money is going to this good cause, does actually tilt the scales in your favor, when the choice of purchase is being made. Plus it makes you look good. :-D #5 Feel like a snack? Have a peanut-butter an jelly sandwich! Really. I’m not Kidding. #4 Get Green Marketing Information Now that you’ve rejuvenated with your green snack, give a quick peak to the Sustainable Marketing Blog, all you need to know about green marketing. #3 Office environment Get green office supplies at The Green Office. #2 Seeing the light That lamp on your desk could use a compact fluorescent light bulb. #1 At the end of the day Shut down your computer and monitor when the workday is over. This single action will result in the most energy savings. For a greener internet marketing world, ...-- AddThis Bookmark Button--> ...-- RSS BOX -->

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Learn Smart Affiliating with Heather Vale’s “Internet Marketing Unwrapped”

Tali Shapiro — 2007-10-10T10:00:00+02:00

Internet Marketing Unwrapped. She started her media career in 1993 and her internet career at 1991. I never heard of her until now, so to me all she is, is one of the cleverest internet marketing affiliates, I’ve ever stumbled upon. Free internet marketing lessons in audio Vale’s site, is an affiliate site. You do have to opt-in and you do have to stand for affiliate offers in your mailbox. Although I recommend holding on to this subscription, because Vale also gives out some useful tips and sends you off to many free reports. After you’ve opted-in, you are lead to a page with a list of links. Each link will lead you to an interview which Vale has done with a different celebrity internet marketer. The interviews are completely free and sometimes you can even download, what Vale calls, a “Cheat Sheet”. This is a PDF file of a form, for you to take notes, while you listen to the interview. (My didactic side can’t help but adore this tiny detail ;-) ) Smart Affiliating Vale’s shrewdness is in that her affiliate site is not just a long-copy-squeeze-page. Internet Marketing Unwrapped (although lacking in design) is well developed content wise, and you could spend hours on it, just to go through all the audio interviews and download the mp3’s. This, of course, gives her prospects the sense of much value (Now is a good time to mention that, personally, I found that the big, fat, yellow For FREE (A $947 VALUE) only lowered my perception of the product’s value.) Each interview is strategically placed, on an individual squeeze page, which is part of the Internet Marketing Unwrapped site. This is very smart SEO wise: Instead of having one page for Google to crawl, Vale, now, has over 30 crawlable pages! This means that, inherently, not only can she be found on over 30 pages (the more the merrier, seeing as each page has it’s own individual meta tags), but her site also has more authority, as far as the search engines are concerned. Using what you got Another thing Vale does judiciously, is utilizing her prior skills with the media and leveraging it in affiliate marketing. As I’ve mentioned before, she has a background in media production and live interviews. Her interviews are with the big-fish of internet marketing. The list of interviewees is a very impressive one: Joel Comm, Mike Filsaime, Tim Knox, Michel Fortin, Derek Gehl, Yanik Silver, Perry Marshall and the list goes on. The celebrity status of her interviewees has a many advantages in building trust and SEO.The beauty of Internet Marketing Unwrapped is that Vale has found a surprisingly creative way to affiliate herself with an endless array of products, without it seeming cheap or opportunistic and without loosing her focus on her niche market. You can learn a lot from Vale about making a variety of relevant content that is valuable to her niche market. Heather Vale’s Internet Marketing Unwrapped is a rich audio content site and is in itself a poignant example of savvy internet marketing.

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The Lynx and the Hare- A Viral Marketing Lesson from Nature

Tali Shapiro — 2007-10-03T10:00:00+02:00

Though it seems far from possible, just to get an answer to that question (plus I have a soft spot for grassroots activism), I registered The Marketer Review and committed it to participate in Blog Action Day (it’s not too late for you!) and posted one of their banners to get the idea moving around. While I was writing my Blog Action Day post, the idea for this post began stewing. Can we learn about internet marketing from nature? ...Nature and viral marketing come together For me, the most fascinating thing about viral marketing is the naturalness in which it spreads. To deepen our understanding of fads and trends, we must understand the theory of Memetics, which is based on Darwin’s theory of evolution. If you take Darwin’s theory seriously (which I do. For those of you who don’t- Don’t worry folks, we’re just talking about marketing- we can still all get along :-D ), you find an idea of survival that is based on adaptability. This means that contrary to a common misunderstanding, it’s not “the strong survives”, but “survival of the fittest”. ...Let’s, befittingly, try a metaphor from nature: Compare the Arctic Hare to its predator, the Lynx:
Huge Lynx Hunting A Rabbit - Watch more amazing videos here The concept of “the strong survives” means the more vicious and deadly you are, the more chances you’ll survive- and as such your species will continue to exist, in one form or another. In our example, this would mean the Lynx survives, because it’s bigger and stronger than the hare. The concept of “survival of the fittest” means, the more adapted you are to your environment, the more chances you and your species will survive. In our example that means either the Lynx or the hare survives, because they both have winter coats, they’re both very quick, and even though the Lynx is bigger, stronger and built to kill (muscular figure, sharp teeth and sharp claws), the hare is built for self protection (camouflage colors, fast runners, good hearing, multiple breading and the ever surprising sleeping with their eyes open. What does this have to do with viral marketing? In our example, I don’t want to focus on the specific Artic Hare and Lynx, but on their species as a whole. Theory of evolution says that every stage of evolution must be useful for something. The Arctic Hare has survived thus far and is, now, in its current form, because it is most adaptive to its environment. It may look like a dinky little creature, but, in actuality it has survived for ages. In business (which has long mutated into the capitalistic system) many companies take the approach of “the strong survive” and crush anything and everything in its way. Surly nature shows us, that this is only one of the ways to do it. Be the hare- the none-aggressive marketer I believe, that this crushing method will become obsolete, as the internet is slowly taking a more active part in our everyday lives. The internet, is definitely showing an evolution of media, but no one is pushing it. Every day more and more people log on, for their own purposes, and every day a new niche is born. If you’ve watched The Thirty Day Challenge videos, you know, by now, that there are some strange niches out there, like “sausage making” and “rice doll making“. If your niche has a target audience, your idea/product/massage will naturally spread. What would happen if the Artic Hare sat on its laurels? Imagine if the Artic Hare thought to himself, one day: “Well, my species has done well for itself, so far, I’m the best model there is for my environment, why don’t I just sit on my fat ass and eat some carrots…” ...The Lynx snaps this idle bunny’s head off and chews it up for lunch! Now what would happen if all Arctic Hares thought like this? ...You’d be a fool to think, that just because you have a great idea, it would automatically be a success. Just like the Arctic Hare, you have to work your idea’s advantages, to get them to spread. So if the Arctic Hare breads, and that’s his active line of defense, so must you. You must spread your idea. If your idea is well adapted to it’s niche, it will spread virally. And if you are truly in tune with your target audience, you will evolve your idea to their needs. Blog Action Day utilizes yet another form of viral marketing and raises interesting ideas and theories about viral marketing through blogging. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Delving into Long Copy with Tali’s Uncensored Guide to the Long Copy Sales Letter and Michel Fortin

Tali Shapiro — 2007-09-26T10:00:00+02:00

you find a way to live-chat with each person, who reaches your landing page- now that would be revolutionary). So copywriting is all we- internet marketers- got. Why Long Copy Long copy is great for a well targeted audience (a not so precisely targeted one will be cursing you and your mama for landing on your page ;-) ). If your market is well defined, they want all the information they can get. But don’t be fooled into thinking they will read the whole thing. You have to lure them in, for that. How do you lure them in? Now I can’t tell you that, silly goose! If I did, you wouldn’t read my book. :-D I will, however, tell you that it’s a simple case of rules and I was happy to analyze them for you and write them all down. So go to My Book page and download it, already. What else can I do? Well, against all my marketing know-how, I will divert you from My Book and give you this week’s review. Because above all (in this blog at least :-D ), I believe you should be benefiting every step of the way. Michel Fortin- copywriting extraordinaire- is offering a free video sample In this free Video, from his membership site, Michel Fortin is recorded, reconstructing a client’s sales copy, word for word. Fortin’s video focuses on content. ... • What words should I use? • How should I get testimonials? • Which fonts and colors test better? • Are some words better than others? • What effects do certain words have over my readers? ...As in all live videos, you also get a little extra, while Fortin not only corrects his client’s copy, but also explains what he’s doing and why. So, you also get a bit of the mindset and personal point of view of one of the internet’s top copywriter. Michel Fortin’s Video (which compliments my book perfectly) is vital for anyone writing copy or scripting your audio/video sales pitches. ...I don’t really like pitching my book to you. It would be a huge help, if after you read the book, you would e-mail me your thoughts. I'll then post them on My Book page as a Reader’s Review. ... (Check out other reader's reviews) ...-- AddThis Bookmark Button--> ...-- RSS BOX -->

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Web 2.0- Hugging for Attention

Tali Shapiro — 2007-09-19T10:39:00+02:00

This Video is part of an ongoing campaign that was started- apparently, Very spontaneously- by one man, Juan Mann. This is probably not the first time you’ve heard about this organization (especially if you watch Oprah or “Good Morning America” ), but just the same, here are some stats (using the hilariously useful tool given to us by The 30 Day Challenge): If the red line represents 500 page views per day, then you can just drop your jaw at the Free Hugs’ results. ...I’m not going to talk about psychology and Maslow’s Hierarchy of Needs, which could very easily explain this phenomenon, because that’s not the phenomenon I want to talk about, here. To explain how such a random idea like this can work, let’s talk about Web 2.0 and Viral Marketing. Viral Marketing- The building block of Web 2.0 Viral marketing has always existed, we just know it better as “Gossip”. Web 2.0, in itself, is a product of viral marketing. The World Wide Web hasn’t changed as much as the way we use it has. Someone coined this cunning little phrase (someone with fabulous geek humor) and somewhere along the line, as the Wikipedia article says, it stuck. ... And the more people said this phrase, the more speculations and conspiracy theories rose around it. Just try to compare the phrase “web 2.0 hype” and (my beloved) “male yeast infection” on Google Trends and see the stunning results. Without Viral marketing, Web 2.0 couldn’t have existed. It takes one man The internet is basically formed in a way so that you can share. ... Evident to those of you who know a little basic HTML** - one of the first things you learn is how to make an anchor- a link. Linking to other sites is all it takes for you to play the gossip game. If you like something, like the idea that there is a man out there, in Sydney, hugging people against all odds, it means this idea made you feel good. At this point, you will probably, very naturally, want to share your good feeling with the people you love. So you tell your mother, your sister, her best friend and her brother, and the next thing I know, I’m seeing all of you hugging in downtown Chicago on YouTube! (also a web 2.0 feature, that completely depends on Viral Marketing.) The internet is a community Web 2.0 is a wonderful concept, because it embodies the communal aspects of the internet. Ever since the phrase was coined, sites that strengthen it’s premise have been popping up like mushrooms after the rain. Del.icio.us, Stumbleupon, Twittr, Trailfire… All these sites’ soul existence is so that people could tell other people what they like. People need people and that’s what makes a community. A person that doesn’t need other people, doesn’t connect with them. So if I need bread, I go to the bakery, where there is a person who makes bread. And if I need blog readers, then I go to the Web, where there are people who read blogs. If the recipient receives something positive, like a hug, he is very happy to get it. And as a result, very happy to pass on the message, or whatever it is you are selling. If it’s nasty, like spamming in forums, not only will you not be passed on; not be linked to; not be recieved, but you will also, probably be deleted. What can we, as internet marketers, learn from Juan Mann’s Free Hugs? ... He wasn’t thinking about becoming famous (as you can see from this video) and yet his idea caught on, world-wide, in a time period of less than a year! ... You can advertise for completely free, to a precise target audience, who’s looking for you. All you have to do is stay relevant and make a beneficial offer. If you make people feel good- they will buy. “Hug” your prospects, genuinely strive to understand what makes them happy and not only will you make a sale, but your business will have a friend for life. What’s the best thing you became aware of, through some form of viral marketing? Mine definitely has to be the Free Hugs Campaign- A fascinating lesson in viral marketing. ...** For those of you who don’t know, I recommend YourHTMLSource. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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The 30 Day Challenge- Selfless Giving Exists in the Internet Marketing World

Tali Shapiro — 2007-09-12T10:00:00+03:00

Eye Candy Remember how I nag about good design, all the time?.. This is it! ... Now you know what it means. This page is so pretty, I didn’t mind Kathy sent me streight to the opt-in page. ... Who ’s the desperado with big enough huevos to make such a short capture page, with so much effort on clean design?! I want to see more pretty design! ... (…or some other similar train of thought… :-D ) For those of you who’d rather not opt-in (you should, if you want access to the Pre-Season Content), The 30 Day Challenge videos are accessible through YouTube. It Ain’t Costing You a Cent That’s right. You pay nothing and get tons of material for free. As I mention above, you don’t even have to register (though you really should), so you don’t even pay with your privacy currency. ...Well, for my skeptical readers, who are wondering: “If The 30 Day Challenge is free, how does Ed Dale make his money?” Head over to Ed’s Blog, TubbyNerd, you will find, at the top of the sidebar, a section called “Hot Sh*t”. This section has a list of dale’s other marketing endeavors, so you can check out his long copy sales letters, there. Also, if you’re interested in buying or selling a website, I suggest you opt-in at Dominiche, for a free e-course. Not a One-Day Sit-down Right away, I got my confirmation e-mail from Ed Dale (the most visible of the three partners, the two others being Dan Raine and Nicolas Messe) and started wondering around The 30 Day Challenge site. There’s a lot to see, so I recommend you start from the Pre-Season Content (also available on the first day of training page) and move on to the training page (you have to be a member to access this one- sorry). It may not take you 30 days to go through all the material, the site has to offer, but even if you are very hungry for information, I suggest you take it a bite at a time. Listen to the pod-casts, watch the videos and do the home-work. Even if you’re too late for this year’s event (this is the third year The 30 Day Challenge has been launched, and it will very probably be launched, again, next year), this training is invaluable, because it’s really all about optimizing tools you are probably already familiar with, like Google trends, Facebook , Twitter or Firfox Addons. Speaking of Google Trends, by far, my favorite tip is Dan Raine’s what you can learn by using the term “male yeast infection” : An Incredible Step-By-Step Program with an Abundance of Good Advice Ed Dale is a pleasant tutor. He actually seems to really have your best interest at heart, sprinkling his personal advice and out-look, generously, all through the courses. Whether it’s all about the importance of teamwork or tools, what The 30 Day Challenge program does is take you by the hand and show you how to leverage anything and everything. This is not traditional marketing that can be applied out of the web, this is what you can do only on-line. ...The only thing missing from this uttermost thorough course is a glossary. I remember, When I started online, most of the terms were gibberish. “Search engine optimization”, “traffic”, “long copy”, “marketing niche”…Say what?! If you are unfamiliar with these terms, then start at Wikipedia and look it all up. Also, to get up to date on what’s going on in this business, read my post on How to Independently Learn Internet Marketing. I, know I usually recap the most important information from my reviewed subject, but in this case, really, there is no point. It’s all free, it’s all sitting on a silver platter, waiting for you to stick a fork in it. The 30 Day Challenge doesn’t promise to make you tons of money, it challenges you to do it yourself. ...**Original comment found at my post about How to Independently Learn Internet Marketing? ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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The Midwest Internet Marketing Super Conference II- Do You Have an Extra $1495.50 Laying Around?

Tali Shapiro — 2007-09-05T10:00:00+03:00

A Google search only brings up an influential African American Techno DJ and producer from Detroit, or pages to the conference. So what can you do to determine whether this conference is worth investing in or, maybe it’s just a load of pitch? ...Simple installment, which directs you to the person's profiles on various sites, such as Wink, LinkedIn, Wikipedia, Facebook, Google News, Technorati, Yahoo Person Search, Spock, WikiYou, ZoomInfo, IMDB, MySpace and more. All you have to do is highlight the name and right click. Your regular right-click menu will appear with the addition of of the words "Who is this person?". ...Apart from my already famously finical personal tastes, I have to bring up the importance of good design. Good design means someone shelled out a wad of cash just to make their site attractive to you. ... And I’d put down a good wad of cash, on the table, myself, that says that person is a newbie. ... He’s got a symbol, a comparatively clean design, a consistent font and a jingle to make even my grandma cringe. ...As a person thinking of paying for any services, always ask yourself about quantity and quality. ...If you know no one on the list, don’t waste your time with it. If you know one person, at least, than you should research the rest of the people. ... (The resumes given in the sales letter are not proof of anything- it’s your money on the line!) ...Google has made it ever so easy to do some light-headed, preliminary investigations, and that is all I’m getting at, here. Just try to find the person’s name, see how high they rank, that should be enough to convince you, these people, at the least, know their SEO. John Childers, Joel Comm, JJ Childers and Ray Edwards are all formidable names and are all easily found on Google’s top rankings. Other top Google rankers are Matt Bacak, Matthew Glanfield, Jason Henderson, Sherry Watson, Larry Benet, Jeff Adams, Pat Lovell and Steve Renner. That’s most of the list, what about Debra Thompson Roedl, Rob Smith and Daniel Unsworth? ...She is all over Google, but doesn’t seem to have a site of her own (drop me an e-mail if you know better). ...Daniel Unsworth- I have failed to find this man, if anybody knows something about him, please send me the link. The content You wouldn’t enroll in a university without, at least, looking at their courses list, right? ...The basics are there: List building, auto-responders, viral marketing, affiliate business, traffic, SEO, joint-ventures and all the rest. The Midwest Internet Marketing Super Conference II offers some unique (if not down-right peculiar) content. I’m talking about tax tips with JJ Childers, or fitness with Jason Henderson and Rob Smith, real-estate through internet with Jeff Adams, not to mention the very discomforting get-a-grant with Sherry Watson. ...:D You can always judge a product by the free content that comes along with it. In this case, you really get hours-worth, which to me is a sign of good faith from Jeff Mills. I can even forgive him, that I had to install something on my computer, to get access to the information. ... If you listen carefully (which I expect all my astute students to do ;-) ), you will here your features, benefits, call to action and creation of urgency. Also I warn that (as usual) this material is not edited, so it’s actually full of useless moments. ...When you here these people talk about their business, it’s not just the tips per-say, it’s about their attitude and professional states of mind as well. ...Well, Joe, it really all comes down to the title of this review: Do You Have an Extra $1495.50 Laying Around? ... As I always say, all the information is out there and it is free. The probability is that even “The Midwest Internet Marketing Super Conference II”’s contents will be made available, for free, at some point. I’m not saying that conferences (or any other product, for that matter) are not worth the cash you spend. I’m just saying that you should take a while to learn about internet marketing. Get to know some basic jargon, get some experience by launching something, and then- a conference would be excellent to make some connections. The most important thing, really, is to remember that if you do decide to go, you must make it worth your while: ...If you don’t come back home and feverishly start implementing what you just learned, it has all been a waste of time and money. ...(I can tell by the free content :-D ) If you have the money and a little bit of experience- go for it. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! ... feedId=1231671&loc=en_US">Email or by RSS and get your weekly review. ...

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The Venetian Macao - Where SEO Meets Snubbing

Tali Shapiro — 2007-08-29T09:31:00+03:00

Yes, I’m actually here in Macao for the opening of The Venetian® Macao-Resort-Hotel. It is a 3,000 suite integrated resort. An integrated resort means this place is not only a huge hotel, it’s also a casino, a convention center and the biggest mall in the world. ...Of course, a project of this magnitude is very well publicized. As of now the hotel portion of The Venetian is jam- packed with reporters from all around the world. Each reporter gets his trip all-expenses-paid, in return he writes an article. Believe it or not, paying each reporter plus crew, separately, is much more economic than paying a whole channel to air a favoring report. ... even the fifth richest man in the world (this title shifts like the tides in the sea, so don’t hold me to it :-! ) has got to be economic.* ...Something this huge, has to have a huge online presence, right? Well, Let’s review what’s going on e-media-wise. The Venetian Macao has two websites, one for the press and one for the consumer (try the sitemap to get around more easily). While the site aimed at the press has simple programming with all kinds of information on The Venetian and Macao (not to mention media events), the consumer site is much more complex. Improving Your Video Marketing Flash player is used and still images are cleverly edited together to look like a video commercial. This is a popular technique with online marketers, but seeing as The Venetian holds a specialized media team, this familiar technique may not be as apparent. What marketers often call “video” is very similar to (and very often is) a Power Point presentation. Using the techniques used by The Venetian team requires a bit of knowledge in a basic editing program, and if you still feel intimidated, then check out RockYou.com or Slide.com widgets for image showcasing. ...Venetian Copywriting Tips Although a lot of the copywriting on The Venetian website is fluff (just like the gold motifs), there are a few hidden treasures we can enjoy: Titles: The titles of the pages ( "Where X meets Y" ) are not very SEO savvy, they are obviously directed at a human reader. One of the oldest, most traditional copywriting tricks is using the same first letter, because it’s catchy. However, it seams to be misused, in this case (a bland attempt at being witty&cute), because this trick is used for names and slogans, to make them memorable, and these titles are just not something that the customer needs to remember, in order to push him to buy. Getting you to order: Take a look at the suite sales pages. A picture of the product with a list of features and a “make a reservation button”. If you’ve been an attentive student, up until now, you may be asking yourself, what about the benefits?! ...Well, it comes down to the difference between a huge corporation and an independent marketer. The Venetian is part of the Las Vegas Sands corporation, which has an impeccable reputation in the industry, so actually no introduction is needed- the reputation implies the benefits. Also, The Venetian has a very specific target audience, and caters specifically to their needs. The marketing is focused on maintaining the reputation of the corporation as a luxurious all-encompassing resort. ...Saying No to SEO The big corporations seem to overlook SEO completely. This is actually not surprising at all, if you understand the kind of waste that happens in every large system. Be it a large corporation, the army or the government- Money is wasted, food is wasted, research is wasted and even resources are wasted. So it’s no wonder The Venetian overlooks this in it’s programming and copywriting and aims the sight at the human spectator. Unless you actually type the search term “The Venetian”, you probably won’t find The Venetian on the front pages of Google. The Venetian Macao is not for everyone, and neither is the web-site copy writing techniques, but there is a lot to be learned in the form of branding. And a visit to this integrated resort (if you can afford it) is educational as to how to make a consistent customer experience. What’s good for the big man is not necessarily good for you. ...* Disclaimer: Just so you know, I’m not part of this sorted media twist, I’m actually here, tagging along with my spouse, who’s part of the media crew of The Venetian, so I had to pay my own way, and we don't stay at a The Venetian. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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How to Independently Learn Internet Marketing

Tali Shapiro — 2007-08-22T22:00:00+03:00

The internet is an amazing tool, which is open to an endless array of businesses. In fact, only a very small percentage of the online businesses are dedicated to teaching internet marketing. You don’t have to talk about selling online to sell online. Why you need to learn online marketing Perhaps you don’t even have a website, you have a little shop on Main street. It’s doing nicely, but it could always do better. If only you could reach a wider audience! The internet will not only help you to reach a wider audience, it will help you do it for free. How would you like to be on the front pages of Google? What about being the talk of your niche’s forums? How would you like it, if your business’ address was being passed around like a hot potato, by your target audience? ...How can you learn all these neat tricks? As in all things in life, you must get an education. It’s true, there are courses off-line and online, where you could learn this information, but as I always scream off rooftops: You can do it yourself and you can do it for free!!! So here is how I did it… 1 Open a file in your email account and call it something along the line of “marketing tips”. ... 3 Open a window or a tab for each one of the items on my Hotlist (on the sidebar). 4 Subscribe to each on of my Hotlist’s blogs by RSS. 5 Subscribe to their free courses by email and download their free reports and e-books. 6 If they refer you to another blogger or marketer, subscribe to these people’s lists, as well. I am warning you here and now, you may get spammed, but you also may get valuable information. ... For the first couple of months, keep track of who sends you diamonds and who sends you coal. If after that you don’t like the looks of things, you can always unsubscribe. Why should I let these opportunists spam me?! ... What I got from being spammed occasionally and tipped usually, was a good global picture of internet marketing. On one hand, I got specific unique tips and on the other, I got redundant information, that built a very whole picture of what is popular in the market. My Hotlist is a collection of the most insightful and helpful blogs, I’ve found on my virtual travels. They Are all 5 star worthy as far as I’m concerned. Opening yourself up to this information will give you all the research you need to make. If you find that by the end of a years time (yes, a year, this ain’t the Siegfried and Roy show!) you know more than anybody else, around you, about Google (this will be apparent by the blank stare on their faces), then you have done it right. And all the benefits I mentioned in the beginning of this post will be yours, for free. Don’t forget to implement The best way to learn is to gain experience. Trial and error will not only show you what works and what doesn’t, but it will also make clear to you what works for you. By implementing the tips, you read, to your product, product packaging and sales techniques, you are sure to understand what you read better and thus be a better online marketer. So, once again, I direct you, to my ever- growing Hotlist ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Internet Marketing With Blog- a Resource Guide

Tali Shapiro — 2007-08-15T10:00:00+03:00

The blog is an incredible tool, to get yourself noticed and to get people involved. But don't look at it as a chore, on the contrary, it's one of the things that make internet marketing so unique and so community oriented. When you start a blog, you need to have something to say; when you launch a product it's no different. Think how powerful these two things are together! But I'm not a writer And I'm not a technical person, and lo-and-behold, here I am, living my professional life on-line, spending most of my time on a very technical machine, we call a computer. It's never too late to learn. And with the internet, you can learn anything for free. My very adamant advise is this: If your business is online, learn to write a blog! Where can I learn? You think I'd give you advise like that and just leave you hanging?! What kind of person do you think I am?! ...Here's your review for the week: The sites mentioned in the resource list below are The Marketer Review's preferred blogs on blogging. These people know what they are talking about and are generous enough to talk about it for free. You can't find this stuff in any university. • Chrisg.com - Chris Garrett is a professional blogger. Meaning he blogs for a living. How do you blog for a living? Go to Garrette's blog and find out. This blog tackles many blogging issues, like how to brand your blog, coming up with content, copyrights issues and so much more. I also strongly recommend you download the free e-book Killer Flagship Content, because Chris Garrett knows how to simplify without flattening the issue. • Copyblogger.com - Copyblogger is more a marketing-oriented blog. It' s not only written for people who want to write blogs, but also for people who need copywriting guidance. ... From mindset advice to specific writing tips. ... • Problogger.net - Darren Rowse is another pro blogger. His tips are directed at people who want to make a career in blogging. If what you need to know is how to make money blogging or how to grow your blogging business, or maybe how and where you should network then Rowse has his professional hand in everything. Problogger.net is a tool to keep near, compiling news and giving tips on how to blog right. As I always say, the knowledge is out there, you just have to find it! And as for Rich Schefren's theory of attention-span problems, here's a tip on how to avoid information overload, when browsing the blogosphere: ...Did it excite you with something new that you didn't know? 2 Read two more articles on two different topics, on the same blog. ... 3 Subscribe to the blog (I recommend Sage for Firefox users). If you want to learn, learn from a professional. ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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Mike Filsaime's Butterfly Marketing Effect

Tali Shapiro — 2007-08-08T10:00:00+03:00

So what could I do but scroll through a sea of red headlines, testimonials, video proof and trashy graphics. ...Now, I know a lot of you out there see those opt-in boxes and run scramming for the hills, but I have a golden rule: ...The good stuff The Butterfly Marketing Manuscript “Leaked Chapter” is what you are looking for. Sure it is jam-packed with self advertising, but it also has some great advise for those of you who are planning on launching a site, anytime soon. And for the benefit of my readers, who suffer a severe case of Optinbox Phobia, here is my summation: ...The point of launch is your highest hit point, after that, it will get exponentially lower until it hits zero. What you want to do is offer new products, upgrades, up-sells, cross-sells, affiliate products and launch new projects with the use of your existing client database (what is widely known as “the list”). ...I'd do some more research about this subject- see what the consensus is.) • If all you can do to get subscribers is advertise, pay for Pay Per Clicks Ads, and constantly recruit JV partners to relaunch your products, than that's a clear-cut sign , your site is dead. Generally, you want to have a subscriber exponential rate of 1.0 or more (lower than that and you'll quickly dim away). ...My advise on this point is not to buy one of the internet marketer's products (a random example I found on a Google Adsense 0 stars wouldn't go near him with a 10 ft. pole and a rubber glove), but to do a comparative Google search and find a reliable company that offers a reasonable price (prices range between $100-$400 depending on the number of views). ...(For example: change your headline and test it and see if it increases your new member rate or decreases it.) ...If it increase your rate, then that becomes your new “control” and you try to beat that. ...This is you, not just launching your site, but keeping it alive. ... • Make it easy for your affiliates to make you money (only a partial list out of the original): • Write multiple pre-made email letters for members and provide multiple subject lines, for these emails, for them to decide what is best for their personality. ... ◦ Write articles for them and show them where they can post to article directories. ... ◦ Buy a Banner package at BannersMall (Mike's recommendation) and provide them the code to use and put on their sites. ... ◦ Create forum signatures for them to use and give them a list of forums where they can join and post. ◦ Write Reviews of your product for them to post on their blogs. ◦ Write press release and show them where they can post them or buy them. ... • Beware of 3rd-party tool, they may make your promotional processes unbearably messy and thus too complicated for your affiliates to figure out. • When designing your promotion page make sure you number the steps. (example: step one-send this email to your members, step 2-add these banners to your site...etc...) This will compel your user to use each and every promotional tool you hand them. • An audio welcome, instructing the visitor on what you want them to do. This is very popular with internet marketers, so I say give it a shot, although I find it quite annoying and redundant. The most important thing here is a stop button, so the poor user doesn't run screaming from the site on account of all the noise you make. My theory on this, is because long copy is so daunting (especially for first time users), they really need a human voice to guide them through it and maybe even sum it up for them. ...(Don't assume everybody knows how and where to copy/paste codes, explain everything, step-by-step- the harder you work at promoting your affiliates, the harder they will work at promoting your products.) ...You also want to make sure the benefits are clear to them, right from the start. ... ◦ Contact them and tell them to find a spot in their sites to advertise your site. ... ◦ Allow them to give a free “top level” membership to your site for every person that pays for their site upgrade. That way you are getting a potential client (who had already payed for this niche of products) added to your database that you can back end with your products. ...You need to have your information on the money-making potential of your products, so people know what to expect. I know many marketers show screen shots or videos or checks or bank statements of this information, I personally find this vulgar and prefer stating it in writing. ...You don't have to buy The Butterfly Marketing Manuscript to do it right, you can simply read the “Leaked Chapter”. The butterfly effect is a simple idea: If a butterfly flapped it's wings in New York, two weeks later there will be a tornado in Hong Kong. If you make constant little changes to your site, two weeks later you'll be a millioner. ...If you only read one book this week, make it Mike Filsaime's Butterfly Marketing Manuscript “Leaked Chapter”. ... var URL = window.location.href;document.write("")Find out where all the quality free content is! ... feedId=1231671&loc=en_US">Email or by RSS and get your weekly review. ...

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How to Apologize to a Customer

Tali Shapiro — 2007-08-01T10:00:00+03:00

In this case, Reese was promoting the Rich Jerk Playboy Mansion Party. A charity event for the "Urban Health Institute" (a none-profit organization that provide medical services and help to those in need after natural and man-made disasters). Typically, Rich Jerk pulled no stops with the marketing strategies and the sales letter page for the event was somewhat offensive. ... Apparently Reese got tons of angry mail, so he decided to lay it on thick in a long-scrolling apology letter: ... 2 Then, Reese makes sure you understand what he's apologizing for. ... 4 Then he identifies, morally (and thus personally) with his target audience, by slily mentioning his distaste for the Playboy Mansion: "Half the event was being held at the Playboy Mansion. ... 5 At this point, Reese resorts to the "but everybody's doing it technique" and states: " …many GOOD PEOPLE I was friends with had already committed to attend the event AND I know of many others that have attended charity functions at the Playboy Mansion in the past…" ...Even though he stressed distaste for the Playboy Mansion and all it stands for, a couple paragraphs ago, he now condones it: "…people don't realize that the mansion property can't be used unless money is raised for charity." ... 7 At this point Reese points out how responsible and on the right he was, by mentioning that he explained, upfront, that he "did not condone the offensive marketing tactics of that company (Rich Jerk)". ... Reese's point to all this is that in spite of his being responsible, his customers still bashed him in. ... 8 Then he clears the blame off of him and focuses it on the Rich Jerk, explaining it wasn't his linking e-mail that was to blame, but the actual sales letter, advertising the event. He explains he wasn't in on the finer details of this campaign and then apologizes for it. ... 9 He rejects the contents of the letter and goes on to a full-out feminist rant (what is a man to do under these circumstances?.. ... 10 He evokes empathy by explaining what a "high price" he will pay for this mistake: "With many people I lost the respect and integrity that I had worked very hard to build during the past 5 years online as a teacher." ... 11 He protects his fellow associates and business partners-as long as they are "GOOD PEOPLE", he can still endorse their product and vise-versa. 12 He makes it very clear that he never made money from promoting this event and builds on this point, digresses to a long linked list of charity organizations, he endorses. 13 Goes off on a rant: Sony BMG Entertainment that endorses both rappers (and their immoral lyrics) and American Idol (the all-American family show). What Reese is counting on, is the fact that most of America watches American Idol, and thus vicariously endorses the rappers. Reese goes on to saying he is a fan of the show himself, but does not condone BMG's morals. ...So you don't forget what you're reading this 7 pager for, to begin with. 15 In one last attempt at evoking empathy, Reese paints a solemn, samuraic portrait of himself: "I am a man of honor" and "For anyone that's on my list and thinks that I EVER do anything purposely deceitful or be dishonest, PLEASE remove yourself immediately. ... 17 The closing is touching and personal on one hand, and reminds you of what we're all here for in the first place: Money. ...The professional approach I'll demonstrate the professional approach with an e-mail I got from Pandora.com. ... (Wikipedia) Sadly, I reside out-side the US and because of licensing laws I am no longer permitted to use it's services. The Pandora apology e-mail can be found here and this is the analysis: ... 3 Making sure you understand this is not the companies fault and heroizing their efforts to change the situation, evoking empathy: " We will continue to work diligently to realize the vision of truly global Pandora". ... 5 Making sure that you are, in fact, the right recipient of the letter, pre-apologizing for any possible mistakes, and providing a link in case an actual mistake was made. 6 Being that I might be a paying customer, who has suddenly been cut off of service, you are provided with a contact link, and a promise for a refund. 7 At this point, all users are promised to have their bookmarks saved, so if the possibility of service is reopened, I will continue, with the services, where I left off. 8 Pandora assures me that listeners will be notified if the service is reissued, and if I would like to be notified personally, I can enter my name in the box, at the bottom of the letter. 9 Nearing the end, they make it clear that they have no idea, when the problem would be solved: "The pace of global licensing is hard to predict." 10 They remind me again of their cross-bearing crusade and their commitment: "…we have the ultimate goal of being able to offer our service anywhere." ...I found that Reese's apology was too long and if I wouldn't have covered it here, I wouldn't have ever read the whole thing. It seemed to me like a pathetic attempt to convince me of his trustworthiness and as you must have noticed from my sarcastic remarks, evoked a lot of… well… sarcasm. ...The letter made me feel respected as a customer and impressed me with the "with you till the end" approach. ... Even though, Pandora most probably can't solve my problem, I'm still a huge advocate of the company and do my best to contribute to the fight to save internet radio. ... In Reese's case, not only does he not solve my problem, I am still questioning his ethics. I haven't decided yet, which one of these apology strategies I prefer as a marketer, but I'm sure which one works for me, as a customer. ...I'd just like to note that Michel "The Success Doctor" Fortin has graced my blog with his presence this week. To show my appreciation, I link to a relevant article in his blog, about reciprocity in business.4 stars * The Web Design Business Kit is not just for the web-designing business, it has a great business model plan and makes for informative reading. 5 stars ... var URL = window.location.href;document.write("")Email or by RSS and get your weekly review. ...

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The Popstar Habits of Top Marketers

Tali Shapiro — 2007-07-25T10:00:00+03:00

• Have you read a newsletter the past week, that didn't link to Filsaime's sales pitch? • The all too familiar scare tactics: "Everything you may be doing right now is probably a big waste of time when it comes to building your online business." • The adjoining trust-building tactics: "Can I have your permission to talk to you like a "Big Brother" or trusted advisor?" Talking in the first person. (See above examples.) • Taking care of doubts: "If you never heard of me, feel free to click here to see my screen shots". • And taking care of any other idea that might have been planted in your head, in the past two weeks: " you may feel you are too busy to read this report right now because it is a "Distraction"…" • Of course, the testimonials and free samples ("value of $97") and opt-in box and call to action and creating urgency…It's all there. Really good advise is free Like a female in a department store- Get your free samples and get the hell out of there! Just to make things clear, I never bought the product and never tested it. My opinion is solely based on the video samples, on the sales page. What is said on the videos is not revolutionary. It's been said millions of times before. The genius of Mike Filsaime (and many other multi-million-dollar marketers) is the re-branding and creation of urgency to their products. Once again, I will stress: You can get this information for free. Just make sure you take every opportunity to do so: • Read free e-books. • Read free reports. • Subscribe to free e-mail newsletters. • Subscribe to free RSS. • Watch free videos. • Go through my free Hotlist (new on the sidebar): It's a list of my favorite marketers' blogs, who may send a lot of hypie crap, but have my highest count of useful free tips. (Personal note: I am not making any money through these links!) As far as Mike Filsaime's "7 Figure Code" goes. A none-creative product and an even less creative sales pitch.

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The Attention Age Doctrine- Exploring the Sales Tactics of a Marketing Genius

Tali Shapiro — 2007-07-18T10:00:00+03:00

This e-book is, in actuality, the longest long-copy sales letter I’ve ever read. The big secret, Schefren declares, is how the technological gadgets, surrounding us, are interrupting our daily work-flow. The bottom line, evident from the 65 pages of carefully crafted sales tactics: If you don’t have self discipline-you won’t be rich. ...Now that my (and no doubt, your) life has completely changed and all my (and your) delusions shattered, let’s get to the really important stuff. You see, in Rich Schefren’s report, it’s not the content that is king, but the clothes the king is wearing that are the point. Schefren knows how to fake value of content- it’s evident in all the quotes and information tidbits, spread evenly across the report. They have no real value to the reader, but give an illusion of a solid base of research- almost academic, if you will. The irony hits you like a ton of bricks- throughout the whole report, I’m looking for tactics to improve my marketing or, at least, enhance my global view of marketing. Instead, all I get is 65 pages of “revelations” about how we are bombarded with an amount of information that we won’t be able to sort through in five life-times. ...Why is Schefren doing to me exactly what he’s trying to warn me about? The answer continues this exploration of Schefren’s incredible sales tactics. Schefren has two main aims in this report: 1 To polish our perception of his image. 2 To have you well lubricated, when he sticks you with his up-and-coming seminar. ...Don’t get me wrong, I never doubt a rich man with good intentions, but let’s get real- The goal is money. ...Image polishing: Rich Schefren is an authority. He is a nice man. He wants you to be successful. He wants to warn you of the atrocities of having a short attention span. The content of this book is useless (unless self-discipline as a money-making way of life is news to you). So what’s Schefren really saying? Or rather-how is he saying it? He uses all the classic tactics: • He tells you his impressive resume, including dropping a few names and numbers. • He tells you of his extensive studies on the subject. • He uses a recognizable professional term (ADD) to give merit to his report (there is no connection, whatsoever, between ADD and this report!). ... • “I really want you to succeed…” is on the cover page of the report. • Piling on the scare-tactics, like small-businesses bankruptcy statistics and interjection of negativisms (that sound like empathy), such as “I don’t need to tell you how difficult it is for entrepreneurs to succeed these days.” • Now that you’re scared out of your wits, he can mention his seminar. • The ever-effective “to be continued…until you pay me.” The report stops after all the information you needed to know was distributed. The rest of it will come after you attend the seminar. In conclusion, you shouldn’t read “The Attention Age Doctrine”- You should study it. It’s all in there, all I’ve mentioned and more. ...Don’t miss the Jay Abraham and Rich Schefren Discussion of the “The Attention Age”. It works along the same lines: 85 minutes of pure audio sales letter, including a hook (discussing the Schefren’s Attention Age theory), a line (Discussing the up-and-coming seminar), and a sinker (the call to action). 4 stars if you can bear it ;-) ...-- AddThis Bookmark Button--> Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...The Popstar Habits of Top Marketers Next >>

Armand Morin’s “An Obvious Truth” - Possibly too Obvious

Tali Shapiro — 2008-02-13T10:00:00+02:00

Apparently, for a carrot to work, there has to be a stick involved. Ever notice, how when you’re reading a report, a marketer simplifies everything and tells you how easy it is and never means to be harsh? Then you feel “kinda dumb” next to this guy, in a goofy sort of lovable way?.. ...There’s a general tone that marketers have when they’re writing a report. It’s all very subtle and very psychological. I’d like to try and understand it. Is the truth really that obvious? Well, truth is a very flexible word. Philosophy aside, What is Armand Morin doing with this title? I thought this title a bit odd, when I first saw it. It’s not a classic selling title, such as “The Death of Whatever”, “The Whatchamacallit Blueprint” or “Killer Whatnots that Explode your What’ems”. ... 1 The smug look on Morin’s face (Which I really tried to ignore, but it's there, so what can you do? ... 2 The reechoing of the word “obvious”, so dominantly. ...Also bugged me, but for entirely different reasons. ...Am I such a dumbass that without his guidance I can’t even see, what’s sitting right in front of me? ...But that’s not the end of this tactic. That would be insulting and probably yield no results- To every stick there’s a carrot. Ever notice how many marketers never graduated from high-school? ... This is how we round up this tactic and go for the jugular: You’re a dumbass, but so am I. The only difference is, I’m a rich dumbass, I can teach you how to be a rich dumbass for the bargain price of $197! ... 1 The marketer tells you you’re missing something. 2 The marketer tells you he happens to have the solution and that it is so easy, you’ll plotz! 3 The marketer tells you not to feel bad that you don’t know it, because he didn’t know it either, establishing resonance with you- the average Joe. More great lessons from Armand Morin’s Obvious Truth The above tactic is interlaced all through Morin’s report, but it’s not the only thing you can learn from it. A lot like Rich Schefren’s Internet Business Manifesto, The Obvious Truth lays out the blueprints to understanding how million-dollar businesses are constructed. The three most important points in Morin’s report “You won’t get rich from just one product” Is probably the key issue in Morin’s report, the other being “You’re looking to make millions of dollars - I’m looking to make only $300.” Combine these with a short anecdote about Joe Polish, who owns 390 corporations, and the point that’s being made is this: If you own enough automated businesses, that sell enough products, you will make millions. Since I’m a small business owner, I only keep these points in the back of my mind. To tell you the truth, I enjoy the creation process too much :-! . I also keep asking myself my real goal, which is financial independence (not being a millionaire perse). Understanding this point is vital to understanding business. Knowing you can work on your business or for your business will make a huge difference in your life. The Obvious Truth is a constructive list of the makings of a business. You can even find a few solid tips inside, but it isn’t earth shattering news. ... Find out where all the quality free content is! Subscribe by Email or by RSS and get your weekly review. ...

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