you find a way to live-chat with each person, who reaches your landing page- now that would be revolutionary). So copywriting is all we- internet marketers- got.

Why Long Copy

Long copy is great for a well targeted audience (a not so precisely targeted one will be cursing you and your mama for landing on your page ). If your market is well defined, they want all the information they can get. But don’t be fooled into thinking they will read the whole thing. You have to lure them in, for that.

How do you lure them in?

Now I can’t tell you that, silly goose! If I did, you wouldn’t read my book. I will, however, tell you that it’s a simple case of rules and I was happy to analyze them for you and write them all down. So go to My Book page and download it, already.

What else can I do?

Well, against all my marketing know-how, I will divert you from My Book and give you this week’s review. Because above all (in this blog at least ), I believe you should be benefiting every step of the way.

Michel Fortin- copywriting extraordinaire- is offering a free video sample

In this free Video, from his membership site, Michel Fortin is recorded, reconstructing a client’s sales copy, word for word. Fortin’s video focuses on content. Answering questions like:

• What words should I use?
• How should I get testimonials?
• Which fonts and colors test better?
• Are some words better than others?
• What effects do certain words have over my readers?
• (and more… )

As in all live videos, you also get a little extra, while Fortin not only corrects his client’s copy, but also explains what he’s doing and why. So, you also get a bit of the mindset and personal point of view of one of the internet’s top copywriter.

Michel Fortin’s Video (which compliments my book perfectly) is vital for anyone writing copy or scripting your audio/video sales pitches.


P.S.
I don’t really like pitching my book to you. It would be a huge help, if after you read the book, you would e-mail me your thoughts. I'll then post them on My Book page as a Reader’s Review. Thank you. (Check out other reader's reviews)

Tags: Michel Fortin, long copy, sales letter, Tali Shapiro, sales pitch, copywriting, internet marketing, online marketers, free video