The Site ranking #1 for the phrase "John Chow" is John Cow- the John Chow parody. And the sites ranking #2 and below all link to Chow’s site, while discussing his Google demise. John Chow won the Google battle, wether you admit it or not, or wether you like it or not, because he’s a #1 interest for humans.

I won’t deny that not being first on google for the words “Make Money Online”, anymore, will probably have a disabling effect on his traffic. But it seems to me Chow is bigger than his Page Rank. I have this theory because I heard of John Chow in an offline conversation. A friend recommended him excitedly. He didn’t even mention the URL. On a whim, I went to check it out, because my friend was really exited. Now that’s viral.

Making Money Online with John Chow

The first thing of Chow’s that I read was his ebook, Make Money online with John Chow dot Com. I wasn’t expecting to much in value, but that just goes to show how wrong I can be. It seems Chow has tried every monetizing system in existence and is happy to share the how to’s with anyone willing to sign in the opt-in box. (I have yet to get an email from him and it’s been a week since I subscribed. Kudos! ) He explains the free ebook on the first couple of pages, saying the idea is for you to come to the blog and not buy an ebook. The blog, of course, is his money making site.

The White Hat and the Black Hat of John Chow

Chow doesn’t guard his secrets and doesn’t hide his opinions. The use of the term Google whore is my favorite part, personally In many ways he is a “pretty decent guy”. From reading the book, though, it’s easy to understand how Chow became such a controversial figure in his field.

On the one hand, Chow is a huge advocate of content. So much that he spends the first 24 pages of the ebook talking about posting: The quality posting, quantity of posting, how to create content for posts and all that jazz. He’s also a huge advocate of communicating with your readers and replying to comments. Reading all this makes me think the man knows he’s stuff and moreover, cares about his stuff. And if you brows the John Chow blog, you can tell it’s not a spam-blog. (On a personal side note, I really respect Google’s “Do No Evil” and happen to believe in their intentions, but this blog is full of great value, so a penalty for text link buying seems a little harsh, on the other hand, you would think an experienced Chow wouldn’t allow unrelated links.)

On the other hand, Chow knows how to make money and tells you all about his methods- some more savory and others much less:

• Swapping Review Me reviews.
• Reposting old posts for new ones.
• Trading old posts with other sites.
• Putting someone else’s Feed Burner chicklet on your site, because they have more subscribers.
• Setting up multiple PPC accounts.

John Chow may not be your cup of tea, but he knows his shit and makes it all easy and accessible. He even struck deals with some of the advertising companies, and you can get special discounts with his coupons.

Chow knows perfectly well what hat he’s got on and when, but you might not. I advise to use cautiously, especially if you’re a beginner.

Tags: John Chow, Making Money Online, black hat internet marketing, blogging for money, free e book, white hat marketing tactics, Money making site, rank #1 on Google, Controversial marketer, How to monetize blogs, Page rank