A 2 for 1 Deal!

In order to get access to Joyner’s Mind Control Marketing, you will have to register at Simpleology. It is free (+ I rated the Simpleology 101 course with 5 stars, and on a personal note: I use the Simpleology Daily Target Praxis, every day), the book is not. It costs $27 and to my happy bewilderment, it added another Joyner book to my growing stack. For no additional cost, I downloaded The Irresistible Offer (Review coming soon… ). So my shopping experience was one of many satisfactions (a lesson for all of us selling something ), but let’s move an to substance.

What Can We Learn About Marketing, from Psychology, Sociology, Physics, Military Tactics, Sports Plays and Politics?

You’d be surprised, but a whole lot. Joyner learns his marketing lessons from all walks of life. Mind Control Marketing is an eclectic compilation of marketing sources. Joyner’s great message, in the book, is to always be aware. You can apply your lessons from anywhere.

Psychology teaches us that all human beings have a specific list of needs that are always strived to be met- those are needs you can appeal to. Sociology teaches us that we, homosepians, are very easily influenced by groups and that we aim to conform- is your product the thing that everybody’s buying? Politicians market themselves everyday, polishing their personal brand and image. The military has come to some fascinating conclusions, through the years, about improving productivity, out-thinking the enemy and- the ever-surprising- art of being seen.

Mark Joyner - The Storyteller

What is most visible about Mind Control Marketing is the storytelling aspect of it. Joyner Hardly joins the ranks of literary greats (I assume he isn’t trying to- big words, as we all know, don’t sell). Mind Control Marketing reminds me of a book I had as a child- a collection of Aesop’s fables. Only in this case, the fables are geared towards marketing and less towards life. Joyner collects case studies, personal stories, experiments and historical facts, retells them, in his simple Joyner style, and sums up a moral, that you can learn from.

The Missing Chapter

With the download files, you will also receive “The missing chapter”. A 2008 addition to Mind Control Marketing. This chapter zeroes in on methods of “brainwashing”, which, as Joyner states:

… are simply the same methodologies that we use to brainwash our children in school, the method that governments use to brainwash populations, and the methods that self-help fads use to brainwash their followers.

Joyner addresses the differences between cult brainwashing and social adaptation (using bold examples, such as Heroin and Pedophilia- Go Mark!! ). And goes an to list the conclusions that identify mind control.

I found it an interesting activity to compare Joyner’s Simpleology tactics with cult tactics.

Oversimplified or Well-Explained?

Mark Joyner always leaves me with this “no duh!” feeling. I’m not sure if he explains really well, by breaking the material down into bite-sized nibblettes, or that he takes complex marketing concepts and oversimplifies them in order to mass market to the lowest common denominator. My one real gripe with Mind Control Marketing is that Joyner tells you what to do, but not how to do it. Don’t get me wrong, I’m not suggesting a step-by-step list to cater to every type of business model out there! I’m just thinking of the times, while reading Mind Control Marketing, I laid in my bed screaming “give me an example!” or the subsequent “be more specific!”

Mind Control Marketing is a fascinating read that will expand your mind, but far from a must-have, for active marketers and business owners.

Tags: Mark Joyner, Mind Control Marketing, book Review, brainwashing methods, Cult tactics, Marketer books