Affirmative action or well-niched target markets?

The internet is full of services for minority owned businesses. General sites like Minority Owned Website Directory and Minority Internet Services. Or specific sites such as BlackReferer.com (for African Americans) and Empower Women Now (for Asian American Women). If there are so many sites out there for minorities, obviously that means that there is a huge market out there, demanding them. I know that as a consumer, I’d like the products I buy to be tailored for me as precisely as possible. So if I’m a twenty-four year-old white woman, looking to learn about internet marketing, what could I possibly have in common with Rich Schefren or Rich Jerk?

Minority speak- How do minorities tag their business?

As in real life, each minority group has their own way of communicating. When Asians Americans talk about internet marketing they talk about empowerment (Model Minority). When African American men talk about it , they talk about power and pride (EinfoNews) and the women name themselves “Internet marketing Divas” (E-Commerce Diva , Internet Marketing Diva Blog). As for the Hispanic/Latino population; they seem to be getting the short end of the stick. You can find tons of sites telling you how to sell to this market segment and how they are the fastest growing minority in the U.S and how they are huge internet consumers. But I have yet to find the pride and sense of community with other Latinos. (This is probably a short coming on my part and I would be delighted to be enlightened about this )

I’m fascinated by the different point of views, each group has about internet marketing. The way they sell their internet marketing tells me about what they really want out of life, as a community and as individuals.

Money is green

Searching for a specific minority internet marketing guru, on the web, wouldn’t yield effective results. Internet marketing is about money. You could spend a life time looking for an internet marketing guru, to be tailored to you, perfectly and specifically. Or you could just be colorblind and take the free tips, they give you. Money (in America) will always be green. and if you look for the cash, that’s where you’ll find the likes of Stephen Pierce, Ewen Chia and Diane Corriette.

Tags: Minority report, African American, internet marketing, Aisian americans, Hispanics