Don’t Over Estimate The S.M.A.R.T.S Report

It is, in fact, a sales letter for the S.M.A.R.T.S Coaching Program. So, in order to save you- the free information consumer- your most sacred asset- time, here’s what you should skip:

• Skip the first 9 pages- it’s a recap of the marvelous 50 minute S.M.A.R.T.S video, go see that, instead.
• You can also chuck anything past page 31- pure sales letter for the coaching program.

Don’t Underestimate The S.M.A.R.T.S Report

I told you what you can skip, now here’s what you should read:

• Everything from page 10- the title “Strategy #1”, to page 31- the title “We’re Not Done Yet”.

Why should you read 20 pages of the S.M.A.R.T.S report? Because, as all of Stompernet’s free content, there’s some stuff in there, you haven’t heard before.

Stompernet Is In The Details

If you’ve been social marketing for a while, this isn’t revolutionary stuff. Don Crowther’s and Andy Jenkins’ magic, however, lays in the details. Sure, you’ve heard of generating links through content aggregators, like Squidoo and Scribd (especially if you’ve seen the Going Natural 2.0 videos), but have you heard of Hubpages, and if you have, have you any idea what kind of mayhem you can wreak there, while making money?! Well, that’s covered, pretty much step-by-step, in the S.M.A.R.T.S report. That and many other familiar topics such as Facebook, StumbleUpon and a few more ”age-old” marketing ideas, such as video and communicating with your customer. But the best parts are in the details.

Caution! Think Before You Leap, Tiger

Ok, I got you all exited about this report and you should definitely go read it, for the pure tips half of it. However, take it all in with a grain of salt. Remember, this is a sales letter and is suppose to get you all hyped up about social marketing, enough for you to go out and pay for a whole course. All though Crowther does add a cautionary note, on page 32, about your reputation, one thing is forgotten: Social marketing takes time. You can’t hurry social relationships. If you don’t have the patience to sit at your computer and cultivate your relationships, your social marketing will bear no fruit. As a result, your online presence will, in fact, be shot to hell (or, on the bright side, no one will notice you actually passed by), just like Crowther warns.

Also, Crowther mentions all kinds of cool Facebook dohickies, you can get to put all over your browser. Now, I’m all for conforming my browser to my needs, as much as the next gal, but in my view, (unless you have a will of steel) this is a bad idea. It’s bad enough my computer dings, rings and pings me, every time I get an email, but if I knew I had a comment on my Digg, Stumbleupon and Facebook every two seconds, that’d be the end of my internet entrepreneurial endeavors.

Word of advise on that- If you want to be updated on your social marketing relationships and goings on, most networks have an e-mail option. I have a special folder for all my social networking related e-mails. I open it once a day and focus on that for a specific period of time. Expect to have a regular count of about 500 unread emails.


In the 20 pages, which are not a recap of the video, or a sales letter for the coaching program, the S.M.A.R.T.S report is an excellent read, with a few nice ideas, to get you aquatinted with social marketing.

Tags: s.m.a.r.t.s report, smarts coaching program, stompernet, sales letter, social networking, social marketing, don Crowther, Andy Jenkins, Going Natural 2.0