Last week, While looking for something entirely un-business related, I stumbled across this Forbes article. Even though it’s last years news, I thought it to be extraordinarily insightful, and as such, I sent it all across the web, in all the social networks, I’m registered at (note I said it was extraordinarily insightful, not just insightful, in which case, I just wouldn’t have bothered).

Reading the Financial Papers

I read a bit of the financial papers, here and there, but I’m an internet consumer, mostly (so unless those ebook reader companies don’t find a way to provide me with my RSS for free, they’ve lost me :P ). I’m always on the prowl for something profound and helpful, but most online (or offline) journals, stay in the shallow end, to cater to the lowest common denominator. Don’t get me wrong, they are helpful, but I want the profound, too. I never studied economics, but you can learn from reading these papers.

The article, I read, was so extraordinary, that I decided I wanted to explore it’s origins. The author, mysteriously named Knowledge@Wharton, led me to believe there’s more to this than I expected. Some of you may already know this, but I didn’t, so for all of you, like me, here is the lowdown: Apparently, Knowledge@Wharton (new on the hotlist) is the Wharton School University of Pennsylvania's business journal. It’s free, but you have to sign in, to read. They also have a YouTube Channel!

What Can Wharton Do for You?

Apart from being profound and helpful, Knowledge@Wharton also has a nice amount of articles about online business trends (the sidebar adapts in relevance). A lot of online entrepreneurs can go by without reading this type of journalism, but you miss the bird’s-eye-view, doing so. If you’re running a business, it seems to me, you should know more than the latest SEO trick. Frankly, you should be asking yourself, what’s your interest in the business, if the online business trend headlines don’t grab you?

The articles at Knowledge@Wharton are researched academically, giving an interesting twist on common themes. Wharton professors are interviewed in correlation to the article, as well as outside experts, giving a well rounded view of the subject at hand. Business is a profound art/science and Knowledge@Wharton makes that clear.

Aside from the regular article categories (Financial investment, Leadership and Change, Executive education, etc.), Wharton also has a few more sections, to enrich it. The Special Section, which is full of yearly articles, that all have to do with the same theme. The Podcast Section archives their best podcasts (all articles are available as a downloadable podcast, as well). And a book review section, reviewing big sellers.

Knowledge@Wharton is my new financial online source of choice, for its sheer professionalism. Add it to your email or RSS, for your daily dose of in-depth business.

Tags: Knowledge@Wharton, Financial Online Paper, online business, internet entrepreneurs