• He built a blog that would be of use to someone- a blog about small business blogging.
• He didn’t rehash what other Pro bloggers were talking about. He wrote about his own experience with link building and and business plans.
• He collaborated with someone else. Erkal teamed up with Peoplized.com (a social media based on interviews), and he’s planning to released the first issue of Blogholigy (which I’m taking a part in). An E-book containing a collection of small, yet quality bloggers and their best work.

There are Many Good Small Blogs

That’s right. There are tens of thousands of small blogs, to date, and they are absolutely fabulous. I love small blogs because they give a very personal picture of the writer. I’ve also become a private better, I like to suspect, who’ll become the next big thing. Erkal is not big yet, but he’s surly on his way. Providing good, solid tips, that of a businessman who’s had experience online and off.

Colabarating Will Get You Everywhere

What Erkal did, the most wisely, is team up with something bigger than him. Then this group pulled together a small community around them - A community of small bloggers.

What did this do for Erkal? First of all, it got us, the small bloggers to his blog. We are, in effect, his target audience. We are the small bloggers, who want to grow even bigger. And now, look what’s happening, we’re all writing about him! (1,2,3,4,5)

Erkal has also made some great connections. Much more quality than he would have, just socializing in one of the social networks. These connections could all be leveraged, business-wise, later on.

Having a Good Mentor and a Teachable Attitude

Erkal tells about his short blogging career and mentions his turning point with Yaro Starak’s Blog Mastermind. I’m a student of Blog Mastermind, myself (read the full Blog Profits Blueprint review), but no first grade mentor can help you if you don’t come on board with a teachable attitude. If you’re not willing to be taught, if you’re not willing to try new things, because you think you know better, you do not have a teachable attitude. If Erkal can, now, name Starak as a mentor, it is due to his own teachable attitude.


Mert Erkal is on his way to starting something big. His giving attitude is something, all of us, internet marketers can learn from.

Tags: search for Blogging, Mert Erkal, bloghology, Growing a blog, small bloggers, Joint Ventures, Case study