Schefren had all the know-how to put together an automated coaching information product and how to market it as well.

Same Tactics from the Get Go

If you’ve followed Schefren’s reports you’ve probably noticed the same tactics repeated in each and every report (even when the report is a worthless long-copy sales-letter, I always stress you must learn Schefren’s structure):

• Jaw-dropping testimonials from the big gurus of the internet marketing industry.
• Resume flaunting (Schefren has a very impressive history, so this and the former point are very effective in evoking trust and athority.)
• Terrifying scare tactics- creating a need.
• Finding a solution. (In The Internet Business Manifesto rich exhibits the perfect biuld up to closing a sale- the solution to the problem is not his product, the solution is biulding an online business, which in turn leeds you right back to his product.)
• Finding more problems to lead you to the product. (Since the solution has already been detected- building an online business- Schefren has to create a new need. So he explains to you all the mistakes you’re making, in running your business.)
• A free sample- Schefren gives out a few cool tips in this free report. These serve to linger on your taste buds, but are also very cleverly crafted to show you how confusing your business is.
• The Closer- This time, Schefren kept it short and I, for one, thank the living daylights outta’ him. One page, one testimonial, one link, one request to buy, big font, straight to the point. (My guess, though, is that he quickly realized that this converts less and in his later reports became more aggressive.)

Why is The Internet Business Manifesto Review-Worthy?

I never get tiered of this, but I’ll say it again, so it drills in your head: Rich Schefren writes insane long-copy! The Internet Business Manifesto is, in my opinion, his best blend of producing value while selling me something.
The main topics:

• A visual diagram of an internet business model. (Reads like a checklist of stuff you should, at least, be aware of.)
• An equation to help you figure out how much an hour is worth to you, or in other words: How much money shold you be making in an hour, in order to achieve your goal?
• Mindset tips like: automating your business,managing your time, the importance being outstanding, outsourcing and the importance of testing and tweaking.
• A sample of Schefren’s own business-process mapping.

The Schefren Slap

If you’ve been online for a while and your business is not what you imagine it can be, then a quick read of The Internet Business Manifesto is what you need. By now, when everybody’s already read The 4-Hour Work Week, the big idea behind this report isn’t news. But sometimes you run into a slump in your business (here’s another head-drilling: A business that doesn’t grow- dies.) and you need a good slap to get you out of your shock. The Internet Business Manifesto is exactly that. So get off your butt and read it.

for slapping me back into action!

Tags: rich schefren, internet business manifesto, long-copy sales-letter, Producing value, Automated business, understanding marketing tactics