From time to time, I may stumble upon a report
that was written by a well-established, low-laying
internet businessman. Allen Harkleroad is one of
them and his report, Confidential SEO Secrets, is
definitely note-worthy.
Who the hell is Allen Harkleroad?!
Allen
Harkleroad has been online since 1991. He is the
publisher of online
magazine, Designer Today and an active SEO
experimenter. Lately he’s also been
experimenting with social media, as is evident
in
his
blog.
Why Would You Want to Read Confidential SEO
Secrets?
Harkleroad is not one of the celebrity
Gurus, so you probably haven’t heard of him.
Naturally, you’d be asking: “Why should I trust
this guy?” or even ”Why should I waste my time on
his report?” Those are valid questions and that’s
exactly The Marketer Reviews venue.
There are two good reasons why you want to even
bother with
Confidential
SEO Secrets:
- Harkleroad owns a few sites that bring in
around 300,000-500,000 page views.
- This report isn’t written in “classic”
free-report speak. It’s written like an
informative how-to book and doesn’t leave you
guessing.
Not so Confidential SEO Secrets
Most of the
tactics in Confidential SEO Secrets aren’t really
all that confidential. I’m sure you can gather them
from here and there, around the web, but reading
them in this concentrated form will save you loads
of time. You see, Harkleroad built this report
almost like a checklist. You can read a little,
stop, implement his advise, and continue reading.
By the time your done, you’re search engine ranking
will sure to have improved. Simply because the
information in Confidential SEO Secrets, while not
earth shattering, is accurate.
The SEO Tip that Rocked My World
I know
I’ve said it didn’t shatter my earth, but there’s
this one piece of advise that rocked my world:
Left Vertical page navigation… hindered
spiders from indexing or diluted the pages
content to such a point that the search engines
would not rank the content very well at all
Simply put:
If you’ve got
a sidebar on the left of your site- you’re
screwed!
Well, let’s not get overly dramatic. Harkleroad
explains this quite extensively. What he’s saying
is that search engine spiders read the page
top-to-bottom-left-to-right. So If you’ve got
content, other than your main content, on the left
side of your site, your content could be getting
buried by it. This is great advise for bloggers, as
we’ve got a lot of crap in our sidebars (keep’em
clean people!

), and if that crap-infested
sidebar is on the left, the search engines
will be reading Blogcatalog nicknames and
Entrecard widgets, instead of your fresh,
original content.
Putting it Together
Don’t you just love it
when someone tries to make things easy on you?
Harkleroad does exactly that in Confidential SEO
Secrets, in chapter 7, “Putting it All Together.”
In this chapter he actually gives an illustrated
example and a step-by-step guide to meta-tagging!
Sure, meta tagging is simple once you’ve done it
once, but if this is your first time, go ahead and
follow Harkleroad’s steps. Frankly, I’ve meta
tagged so much, I thought it’d be a good idea to
double check, using the steps as a checklist. I
also enjoyed the tip on meta maintenance.

A comprehensive guide to SEO
and then some. A step-by-step guide for the
beginner and a checklist for the veteran.
Tags: Allen Harkleroad, Confidential SEO Secrets, free report, How to internet marketing, search engine optimization
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