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Allen Harkleroad’s Confidential SEO Secrets - The Best SEO Report You Haven’t Heard Of


From time to time, I may stumble upon a report that was written by a well-established, low-laying internet businessman. Allen Harkleroad is one of them and his report, Confidential SEO Secrets, is definitely note-worthy.

Who the hell is Allen Harkleroad?!

Allen Harkleroad has been online since 1991. He is the publisher of online magazine, Designer Today and an active SEO experimenter. Lately he’s also been experimenting with social media, as is evident in his blog.


Why Would You Want to Read Confidential SEO Secrets?

Harkleroad is not one of the celebrity Gurus, so you probably haven’t heard of him. Naturally, you’d be asking: “Why should I trust this guy?” or even ”Why should I waste my time on his report?” Those are valid questions and that’s exactly The Marketer Reviews venue. Laugh

   
There are two good reasons why you want to even bother with Confidential SEO Secrets:
  1. Harkleroad owns a few sites that bring in around 300,000-500,000 page views.
  2. This report isn’t written in “classic” free-report speak. It’s written like an informative how-to book and doesn’t leave you guessing.

Not so Confidential SEO Secrets

Most of the tactics in Confidential SEO Secrets aren’t really all that confidential. I’m sure you can gather them from here and there, around the web, but reading them in this concentrated form will save you loads of time. You see, Harkleroad built this report almost like a checklist. You can read a little, stop, implement his advise, and continue reading. By the time your done, you’re search engine ranking will sure to have improved. Simply because the information in Confidential SEO Secrets, while not earth shattering, is accurate.

The SEO Tip that Rocked My World

I know I’ve said it didn’t shatter my earth, but there’s this one piece of advise that rocked my world:

Left Vertical page navigation… hindered spiders from indexing or diluted the pages content to such a point that the search engines would not rank the content very well at all

Simply put: If you’ve got a sidebar on the left of your site- you’re screwed!

Well, let’s not get overly dramatic. Harkleroad explains this quite extensively. What he’s saying is that search engine spiders read the page top-to-bottom-left-to-right. So If you’ve got content, other than your main content, on the left side of your site, your content could be getting buried by it. This is great advise for bloggers, as we’ve got a lot of crap in our sidebars (keep’em clean people! Winking ), and if that crap-infested sidebar is on the left, the search engines will be reading Blogcatalog nicknames and Entrecard widgets, instead of your fresh, original content.

Putting it Together

Don’t you just love it when someone tries to make things easy on you? Harkleroad does exactly that in Confidential SEO Secrets, in chapter 7, “Putting it All Together.” In this chapter he actually gives an illustrated example and a step-by-step guide to meta-tagging! Sure, meta tagging is simple once you’ve done it once, but if this is your first time, go ahead and follow Harkleroad’s steps. Frankly, I’ve meta tagged so much, I thought it’d be a good idea to double check, using the steps as a checklist. I also enjoyed the tip on meta maintenance.


4 stars A comprehensive guide to SEO and then some. A step-by-step guide for the beginner and a checklist for the veteran.
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